The document outlines 5 rules of engagement to improve business and personal relationships: 1) Honouring others through attention, appreciation and recognition. 2) Active listening by understanding, engaging, and relating to others without interrupting. 3) Being honest and building trust through truth, tact, and empathy. 4) Being transparent to build trust through discretion and keeping words and actions above board. 5) Showing love through respect, care, concern, empathy, and understanding others' perspectives. Following these 5 simple rules can lead to greater accomplishment, faster progress, and stronger relationships.

1. 5 RULES OF ENGAGEMENT
To Greatly Improve Your Business and Personal Relationships
©2013 LaunchNow.ca

2. Who Am I?
 Technical Writer & Communications Consultant
Communications, Ryerson University, Toronto
NLP, Sales, Marketing, Law, Psychology
 Certified PI Behavioural Analyst
 eMarketing Certified with the CMA
 20 year Success history
 Specializes in Engagement Strategies
 Published Author of the “SIMPLE” Series
 Engagement Trainer & Coach
© 2013 Sally Z.C. O’Connor, LaunchNow.ca

3. Why Engagement?
Employees + Engagement =
Happier, More Productive
Teams
© 2013 Sally Z.C. O’Connor, LaunchNow.ca

4. Why Engagement?
Prospects + Engagement =
Higher Customer Conversions
© 2013 Sally Z.C. O’Connor, LaunchNow.ca

5. Why Engagement?
Customers + Engagement =
More Referrals, Increased
Loyalty & Higher Repeat
Buying
© 2013 Sally Z.C. O’Connor, LaunchNow.ca

6. Why Engagement?
Family + Engagement =
More Harmonious
Relationships
© 2013 Sally Z.C. O’Connor, LaunchNow.ca

7. Times Change People Don’t
While Modern Technologies have changed
the way we network, communicate and
associate with others, ie:
• Social
Media & The Internet
• Computers, Cell Phones and gadgets
© 2013 Sally Z.C. O’Connor, LaunchNow.ca

8. RULE # 1
© 2013 Sally Z.C. O’Connor, LaunchNow.ca

9. Rule # 1 Honouring
WHAT IS HONOURING?
Making someone believe they
have value
 Their contributions matter
 Their input makes a difference
HOW TO HONOUR?
 Be attentive
 Appreciate the skills they bring
to the table
 Verbally acknowledge their
contributions
 Show Recognition
© 2013 Sally Z.C. O’Connor, LaunchNow.ca

10. RULE # 2
© 2013 Sally Z.C. O’Connor, LaunchNow.ca

11. Rule # 2 Active Listening
WHAT IS ACTIVE LISTENING?
 Understanding what they said AND
comprehending what they mean
 Engaging in & relating to their story
Using the 2:1 ratio (2 ears – 1 mouth)
HOW TO ACTIVELY LISTEN?
 Do not interrupt
Nod & smile to acknowledge
 Allow them to fully communicate
their thoughts before moving on
 Ask questions to show interest
 Paraphrase what was said to insure
you heard correctly
If they expressing a concern, ask
how you can help
© 2013 Sally Z.C. O’Connor, LaunchNow.ca

12. RULE # 3
© 2013 Sally Z.C. O’Connor, LaunchNow.ca

13. Rule # 3 Be Honest
Nobody likes a LIAR
Honesty:
 Builds trust
Shows your integrity
 Strengthens relationships
HOW TO BE HONEST?
 Tell the truth
Use tact & diplomacy
 Be empathetic (when needed)
 Stay calm & use a friendly tone
© 2013 Sally Z.C. O’Connor, LaunchNow.ca

14. RULE # 4
© 2013 Sally Z.C. O’Connor, LaunchNow.ca

15. Rule # 4 Be Transparent
Transparency:
 Builds trust
 Demonstrates integrity
 Strengthens personal character
HOW TO BE TRANSPARENT?
 Do not gossip or tell secrets
 Use discretion when asked to
do something ‘off the books’
 Keep words/actions above board
 Practice “fly on the wall” thinking
© 2013 Sally Z.C. O’Connor, LaunchNow.ca

16. RULE # 5
© 2013 Sally Z.C. O’Connor, LaunchNow.ca

17. Rule # 5 Love
Whether personal or business,
Love is about:
 Respect
 It’s all about you (not me)
 Genuine Care & concern
 Responding with empathy
 Going above the call
 Understanding another’s needs,
wants, hopes, fears, dreams, and
desires
 The “Good Doctor” mentality
© 2013 Sally Z.C. O’Connor, LaunchNow.ca

18. 5 Simple Rules of Engagement
Using these 5 Simple Rules of Engagement
will improve ANY Relationship
Personal:
- Spouse / Partner
Love
- Children
-The “dreaded” teenagers
- Friends
Transparency Honour
Business: FULLY
- Colleagues ENGAGED
- Bosses
- Staff
- Prospects Honesty Listen
- Customers
- Associates
- Vendors
© 2013 Sally Z.C. O’Connor, LaunchNow.ca

19. Examples
Honouring “How may I help you?” Your wants and needs
matter and are more important than my own
Active “I have children too, so I understand why you
Listening need something durable and built to last.”
“I’m sorry but you are not permitted in
Honesty there. Are you looking for something specific
that I can help you find?”
“I prefer to keep things above board, I would
Transparency not want anything negative to come of this for
you.”
“I see you have your hands full. Allow me to
Love assist.”
ENGAGEMENT
© 2013 Sally Z.C. O’Connor, LaunchNow.ca

20. You will accomplish greater things,
faster – better – stronger
when everyone is truly engaged
© 2013 Sally Z.C. O’Connor, LaunchNow.ca

21. More Products for you…
Download your complimentary copies at:
SimpleSocialNetworks.com
and receive SIMPLE tips & strategies
to help you succeed!
© 2013 Sally Z.C. O’Connor, LaunchNow.ca

22. Training & Workshops
Personal Communications: Discover how behavioural personality profiling can help you
manage, inspire and develop happier, more productive teams
Engaging your Prospects: Learn to take control of incoming calls and be the HERO that leads
them into the sales funnel; it’s the only sales engagement training specifically developed for non-sales
admin staff
Discover Your Sweet Spots: Uncover your natural-born gifts and talents and discover how to
use them for a more fulfilling business and personal life
Body Talk Exposed: Unlock hidden communication techniques to persuade and influence others
(without saying a word!)
5 Simple Rules of Engagement: Influence Greater, Sell More and Build Stronger Relationships
Find out more at:
LaunchNow.ca/Programs
© 2013 Sally Z.C. O’Connor, LaunchNow.ca

23. Questions? More Information?
LaunchNow.ca
SimpleSocialNetworks.com
Sally@LaunchNow.ca
Val Caron (Greater Sudbury)
Ontario, Canada
Toll-free: 1-855-838-2337
© 2013 Sally Z.C. O’Connor, LaunchNow.ca