Module 7/13 of a series of slides I wrote down in order to introduce a small class of post-graduate students to e-Business and e-marketing, at "Gestioni & Management" Business School in Rome.
My goal was NOT just to discuss or introduce the Internet, the Web or the basic concepts online user experience and online advertising. Instead, I focused on the idea that e-marketing management is more and more a relevant aspect of "plain and simple" marketing management and I tried to give future marketing managers some methodological tool in order to address e-marketing projects in a "right", formal and structured way.
e-Business, e-Marketing And Social Media 2008 Course Ge Ma Business School Mod 07 Brand Experience
1. Web e mobile marketing
Brand experience, promotion e
customer conversation
Modulo 7
Brand Experience
Salvatore Larosa
Roma, sede GeMa, 11 settembre 2008
Download site http://www.slideshare.net/salvatorelarosa
@ 2008 Salvatore Larosa - Creative Commons Attribution
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2. Web e mobile marketing
Parte 2 – Brand experience, promotion e customer conversation
Cosa significa marketing su Web?
Price
Product
Promotion
Place
Brand
Experience
Media,
Brand
Device
experience
Target Conversation
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3. Web e mobile marketing
Parte 2 – Brand experience, promotion e customer conversation
Brand experience
www.innocentdrinks.co.uk
Cosa producono?
Qual è la loro value proposition?
Perché sono Innocent?
Indicare al volo tre aggettivi che caratterizzano l’azienda
...Come comunicano?
... Che strumenti adottano?
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4. Web e mobile marketing
Parte 2 – Brand experience, promotion e customer conversation
Innocent
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5. Web e mobile marketing
Parte 2 – Brand experience, promotion e customer conversation
Innocent - prodotti
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6. Web e mobile marketing
Parte 2 – Brand experience, promotion e customer conversation
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7. Web e mobile marketing
Parte 2 – Brand experience, promotion e customer conversation
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8. Web e mobile marketing
Parte 2 – Brand experience, promotion e customer conversation
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9. Web e mobile marketing
Parte 2 – Brand experience, promotion e customer conversation
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10. Web e mobile marketing
Parte 2 – Brand experience, promotion e customer conversation
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11. Web e mobile marketing
Parte 2 – Brand experience, promotion e customer conversation
...One last thing...
... Come facciamo a far tornare un prospect al nostro sito di
ecommerce?
(...ma deve proprio tornare al nostro sito di e-commerce?)
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