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Blogging 101

NSWTTCH402A: Apply emerging technologies to communicate with
                         others

             CUF07: Diploma of Screen and Media
What is a blog?


 A type of website
 Usually written by one person
 Updated regularly
 Usually arranged in chronological order
 The most recent “post” (blog entry) will be at the top
  of the page
 The older posts will be towards the bottom
Why should I blog?


 To help people
 To market or promote a business
 To connect with like-minded people
Bonuses:
 Blogging costs little or no money
 Blogging requires minimal ICT skills
Who’s going to read my blog?


 It depends on your reason for blogging. Your
 audience may be:

    Members of a community with common interests
    People interested in independent opinion
    Clients seeking an informed (or entertaining) view of your
     business
    (Anyone, really)
OK, you’ve sold me!
       So what are the rules of good blogging?



• Use a clean and simple theme
• Post regularly (but not if you have nothing worth
  posting about!)
• Stick with your blog’s genre, or topic
• Speak to your audience in a language they
  understand
How do I start?


Free, popular blogging platforms:
 WordPress
 Blogger
 Tumblr
 Posterous
It’s easy-peasy! Let’s try with WordPress:


 Go to www.wordpress.com and register
 Choose your user name wisely – you cannot change it later!
 Write down your user name and password (everyone
  forgets)
 Start a new blog and give it a URL or domain, e.g.,
  myblog.wordpress.com (This also can’t be changed later,
  so what you choose for “my blog” matters)
Now you try it


 Go to your dashboard (on the left of your screen)
 Explore a little
 Go to Appearance -> Themes
 Try applying a different theme (Easy, huh?)
 Go to Posts –> New Post
 Write a test headline
 Write a test post
 Publish
Created by Verity Chambers as an exercise within TAE40110, Certifcate IV in Training and Assessment

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Blogging 101

  • 1. Blogging 101 NSWTTCH402A: Apply emerging technologies to communicate with others CUF07: Diploma of Screen and Media
  • 2. What is a blog?  A type of website  Usually written by one person  Updated regularly  Usually arranged in chronological order  The most recent “post” (blog entry) will be at the top of the page  The older posts will be towards the bottom
  • 3. Why should I blog?  To help people  To market or promote a business  To connect with like-minded people Bonuses:  Blogging costs little or no money  Blogging requires minimal ICT skills
  • 4. Who’s going to read my blog?  It depends on your reason for blogging. Your audience may be:  Members of a community with common interests  People interested in independent opinion  Clients seeking an informed (or entertaining) view of your business  (Anyone, really)
  • 5. OK, you’ve sold me! So what are the rules of good blogging? • Use a clean and simple theme • Post regularly (but not if you have nothing worth posting about!) • Stick with your blog’s genre, or topic • Speak to your audience in a language they understand
  • 6. How do I start? Free, popular blogging platforms:  WordPress  Blogger  Tumblr  Posterous
  • 7. It’s easy-peasy! Let’s try with WordPress:  Go to www.wordpress.com and register  Choose your user name wisely – you cannot change it later!  Write down your user name and password (everyone forgets)  Start a new blog and give it a URL or domain, e.g., myblog.wordpress.com (This also can’t be changed later, so what you choose for “my blog” matters)
  • 8. Now you try it  Go to your dashboard (on the left of your screen)  Explore a little  Go to Appearance -> Themes  Try applying a different theme (Easy, huh?)  Go to Posts –> New Post  Write a test headline  Write a test post  Publish
  • 9. Created by Verity Chambers as an exercise within TAE40110, Certifcate IV in Training and Assessment