Bartle Bogle Hegarty (BBH) is an advertising agency that was originally co-owned but is now fully owned by Publicis Group S.A., one of the largest agency holding groups. In 1997, Leo Burnett Worldwide purchased a 49% stake in BBH, with Publicis later acquiring the remaining 51% in 2012. The document discusses BBH and presents a case study related to one of its print campaigns, including sections on audience research, distribution and promotion, and legal and ethical considerations.