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Sam Ko
Media Specialist
www.colesnetwork.com
twitter.com/samcolesnetwork
hk.linkedin.com/in/colesnetwork
http://www.facebook.com/coles.training
專欄作家: 明報《教得樂》電子化教學專欄
BQ Journal 《企業培訓》專欄
公關顧問: Senior Consultant, PR‐People Consultancy
Media Specialist: 
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The Drive Behind Everything
Feb 2010  
A sociology professor in East Stroudsburg University, Pennsylvania, has been 
suspended after writing on Facebook:
“had a good day today, DIDN'T want to kill even one student :‐). Now Friday 
was a different story.”
Aug 2010 
Massachusetts high school teacher asked to resign after updating her status 
on Facebook:
“I'm so not looking forward to another 
year at Cohasset Schools,”
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Share your ideas on my facebook page:
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It’s not just for the teenagers.
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Facts about Social Media 2010
In a sample survey of 2884 people across 14 countries, people have about 
195 friends on an average.
If Facebook were a country, it would be the world’s 3rd largest country.
Average user creates 90 pieces of content each month
The age group for 60% of bloggers is 18‐44 years.
More than half of all bloggers are married and/or parents.
4.4% editors of Wikipedia’s are PhD’s, 19% of the editors hold Master 
degrees.
Sources: 
Online sample survey of 2,884 consumers spread over 14 countries between the age of 18 to 55 years old by Online Media 
Gazette.
Statistics from Technorati’s State of the Blogosphere 2009.
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Source: O’Reilly Research Aug 2009
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“10 Ways to Learn in 2010”  ‐ theelearningcoach.com
1. Learn through Visual Search Engines
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A good listener is not only popular everywhere,
but after a while he gets to know something.
‐Wilson Mizner
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10 Social Media Tools For 
Learning
‐ theelearningcoach.com
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The important thing is not so much that 
every child should be taught, as that every 
child should be given the wish to learn.
‐ Sir John Lubbock
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Let all of them play … you’ll get something even better 
Let one of them talk … you’ll get rounds of interactive discussions
Let them find the “Self” with the help of Social Media
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When our heart chooses its own song,
our voice rings true, clear and strong.
‐ Robin Kent
Photo courtesy of http://kinnebreweholenta.blogspot.com
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oxytocin 
— a hormone produced in the brain 
— stimulates feelings of trust and security, reduces anxiety levels
Dr. Paul J. Zak’s “neuroeconomics” research
oxytocin levels spiked 13.2% within 10 minutes from observation 
period to tweeting
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Social Media Connects
Administration
Made efficient with IT Solutions
Teaching
Enhanced by Digital Devices
Collaboration
Improved by Internet Technology
But don’t forget to connect …

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