1.
I B E A C O N A N D
B L U E T O O T H L E
S A M M A C H I N & T O M M E L A M E D

2.
W H O A R E W E
• Tom Melamed:
• Calvium, sensors, the ginger one
• Sam Machin:
• Phone networks, tech, not the ginger one

3.
C O N T E N T S
• What is a bluetooth beacon?
• What is an iBeacon?
• Why care about indoor location?
• What’s it good for?

4.
B E A C O N S
• Lighthouses
• Broadcast
• Shouting in the dark
• Car alarm

5.
B L U E T O O T H ? ? ?
• No this isn’t the old Bluetooth
• This is BT v4.0
• aka, Bluetooth Low Energy, BLE, Bluetooth Smart

6.
B L U E T O O T H
H E A D S E T S
A U D I O
M O D E M
F I L E T R A N S F E R
S M A R T WA T C H
F I T N E S S T R A C K E R
I B E A C O N
B L E

7.
W H AT S B L E G O O D F O R
• Connected Devices
• Short quick bits of data
• Sensor Networks
• Broadcast

8.
I B E A C O N S
• Apple created the ‘spec’
• Formatted string of Data thats broadcast every sec
• Part of CoreLocation in iOS7
• 3rd Party Android Libraries are available

9.
I B E A C O N S
• Beacons have a UUID, Major & Minor IDs
• 1 UUID per App (D6E07B1B-678A-4E3E-B2EA-39CEE481EB76)
• Major (0-65535)
• Minor (0-65535)

10.
I B E A C O N H W
• Estimote
• BT Dongle
• RedBear Labs BLE Board
• Raspberry Pi & Dongle
• Macbook/iPhone

11.
D E V I C E S
• iPhone 4S, 5, 5S, 5C, iPod Touch 5th Gen
• iPad 3rd Gen, 4th Gen, Air, & Mini
• Samsung Galaxy S3, S3 Mini, S4, S4 Mini, S4 Active, Note 2, Note 3, Note 10.1
• HTC One, Max, Mini (OS v4.3+ only)
• Sony Xperia Z, Z1, Z1 Compact SP, T, TX, V, Xperia Tablet Z, Ultra, ZR, ZL (OS v4.3+
only)
• LG G2, G Pro2, G Flex, Vu3.0
• Motorola Moto G, Moto X
• LGE Nexus 4, 5, 7 (2013 only)
(This list is not exhaustive)

12.
Uses of iBeacon

13.
I N D O O R P O S I T I O N I N G
• GPS only works outside.
• But we spend most of our time indoors.
• Nothing as good as GPS has ever worked indoors.

14.
I N D O O R P O S I T I O N I N G
• Ultrasound
• WiFi
• Custom Radios
• IR Beacons
• UltraWideBand
• Cellular (Path Intelligence)

15.
I N D O O R P O S I T I O N I N G
• Cameras
• Magnetometers
• RFID
• Accelerometers
• Combinations of the above

16.
I N D O O R P O S I T I O N I N G
• iBeacons are simple to set up
• Built in to modern phones
• Provide zones of interest
• Room or sub-room accuracy
• Not perfect

17.
D E P L O Y M E N T S
• Apple Stores (US)
• CES Trade Show
• ANAGRAM
• PayPal Beacon (Hybrid)

18.
A P P L I C AT I O N I D E A S
• Indoor Navigation
• Telling your device something has happened
• Peer 2 Peer signaling
• Games
• Home Augmentation

19.
P R I VA C Y
• The iBeacon is a Broadcast Only Device
• An iBeacon is a ‘dumb’ device
• iBeacons themselves cannot track you
• An iBeacon can only trigger an app you have installed

20.
S E C U R I T Y
• Easy(ish) to spoof a beacon
• Show CES video
• Whats the payoff
• Further checks in app using other tech

21.
Questions?

22.
T O M @ C A LV I U M . C O M
@ T H E G I N G E R T O M
!
S A M @ S A M M A C H I N . C O M
@ S A M M A C H I N
T H A N K S F O R L I S T E N I N G