The document outlines 11 principles for the digital workplace of the future, presented as "The Digital Workplace Manifesto". It argues that work should no longer be defined by physical location but by outcomes, that the digital workplace tools should be as easy to use as personal technologies, and that both formal and informal collaboration is important. It also stresses the need for support, training and flexibility given different adoption rates of new technologies by employees.

1. Making sense of your digital workplace
Sam Marshall
www.clearbox.co.uk
@sammarshall
@ClearBoxTeam

3. “Our mission is to enrich people's lives with
programmes and services that inform,
educate and entertain.”

4. Digital workplace
Traditional Intranet
News
RSS
feedsEmployee
self-
service
Extended Intranet
Collaboration tools
for internal teams
HR Systems
Policies
Corporate
information
Phone book
Internal
social
networks
Desktop & Online
Office
applications
Web
Conferencing
E-mail
Telepresence
Twitter
feeds
Instant
messaging
Yammer
External
social
networks
Document
Management
CRM
ExtranetSupply chain
management
© DWG/IBF 2013

6. “It’s a Unix system – I know this!”

8. It’s not just the movies
According
to
UK
ONS
by
end
of
2012
that
figure
was..
21m
In
2000,
Forrester
esAmated
that
by
2003
41m
people
in
the
UK
would
use
mobile
devices
to
access
the
internet.

9. So what does that tell us?
We’re
preIy
bad
at
predicAng
how
technology
will
be
used
in
pracAce
Technology
increases
opAons
for
how
we
work,
but
doesn’t
give
us
a
plan
We
should
define
the
principles
of
what
maIers
to
people,
and
keep
that
as
the
constant
as
our
digital
workplaces
evolve

11. 1. Work is no longer a place.
Let me be productive where I choose, but respect my
home life too.
Working
from
home
can
lead
to
a
13-­‐20%
increase
in
producAvity

12. “
We
need
to
stop
thinking
of
work
as
a
desAnaAon
and
ask
ourselves:
what’s
the
best
place
for
me
to
work
today?”
—Dave
Coplin,
MicrosoV

20. 2. Manage the outcome, not the process.
Trust that I’m working productively when you can’t see
me, but hold me accountable for the results.
Best
Buy
saw
a
35%
increase
in
producAvity
in
departments
adopAng
a
results-­‐oriented
approach

21. The challenge of remote knowledge work
• Trust
between
employees
not
by
managers
may
be
the
issue
• Management
by
results
gets
harder
the
more
creaAve
it
is
• The
onus
moves
to
employees
to
‘work
out
loud’
• Introverts
may
need
a
different
approach
73%
of
office
workers
felt
remote
workers
wouldn’t
work
as
hard

22. 3. The digital workplace should be a
pleasure to use.
If it’s not as good as my digital home life, let me bring in
my own solutions.

23. Does your head office look like this…

24. But your digital workplace look like this?

26. 4. Collaboration only works if we do it
the same way.
The best tool is the one we all use, otherwise we create
digital divides to match physical ones.

27. 5. Let me be myself online.
My profile is who I am in the digital workplace, and
many of my working relationships may be with people I
don’t get to meet.

29. 6. Learning is good for me and the
company.
Give me the opportunity to acquire knowledge from
outside and in, and the chance to use it well.

30. MooC
• Coursera.com
• Code
Adademy

31. 7. Not everyone is an early-adopter.
Give support and guidance to those that need it, but
also freedom to learn by playing for the self-starters.
40%
of
social
network
users
say
they
are
easier
to
use
than
workplace
soVware.
44%
of
employees
say
insufficient
training
is
a
barrier
to
adopAng
new
workplace
technologies.

32. Skills you might need…
• Understand
cloud
storage
• Apply
metadata
• Use
group
calendaring
• Manage
access
control
lists
• Plan
audience
targeAng
• Understand
presence
• Manage
3rd
party
add-­‐ons
• Understand
two-­‐factor
authenAcaAon

33. “Nobody went on a training course for
Facebook…”
hIp://www.youtube.com/watch?v=wMZaKnYCFpc

34. 8. Work doesn’t stop at the firewall.
Our digital workplace should encompass customers,
suppliers, partners and contacts.

35. 9. Everything should be geared to
helping me do the work that matters.
Remove the irritants like multiple logins. You know who
I am – once I’m logged in I should get everywhere I
need to go.

36. • hIp://archiAzer.com/projects/unilever-­‐
americas-­‐it-­‐agile-­‐workplace-­‐renovaAon/

38. 10. Working relationships involve
understanding each other.
Let me express my views and I’ll listen to yours.
39%
of
“best
places
to
work”
have
social
intranet
spaces
vs
industry
average
of
17%.

39. “Internal
communicaAon
is
the
process
by
which
the
bosses
tell
everyone
what
is
happening,
followed
by
a
feedback
stage
where
everyone
can
tell
the
bosses
what
is
really
happening.”
—Guy
Browning

40. 11. If I don’t like it, I can always leave.

42. The Digital Workplace Manifesto
1. Work
is
no
longer
a
place.
2. Manage
the
outcome,
not
the
process.
3. The
digital
workplace
should
be
a
pleasure
to
use.
4. Let
me
be
myself
online.
5. Learning
is
good
for
me
and
the
company.
6. Not
everyone
is
an
early-­‐adopter.
7. Work
doesn’t
stop
at
the
firewall.
8. Everything
should
be
geared
to
helping
me
do
the
work
that
maKers.
9. Working
relaMonships
involve
understanding
each
other.
10. CollaboraMon
only
works
if
we
do
it
the
same
way.
11. If
I
don’t
like
it,
I
can
always
leave
Download the poster:
www.clearbox.co.uk/digital-
workplace-manifesto

43. Digital Workplace & Intranet Framework
Strategy
Governance &
Operation
Adoption
User
Experience
Technology &
Security
Services
Management
Communicate
& Engage
Collaborate Find & Share
Business
Applications Agile Working

44. ClearBox CONSULT
IN
G
I N
T R A
N
E T S
|
C O
L L A
B O
R A T I O
N
|
S H
A
R E P O
I N
T
Communicate & Engage Collaborate Find & Share Business Applications Agile Working
Strategy Governance & Operations Adoption User Experience Technology & Security
Formal Communication
Orientation
Two Way Communication
Formal Collaboration
Innovation
Informal Collaboration
Real-Time Collaboration
Personal Productivity
External Collaboration
Find People
Classify
Search
Business Systems
Employee Services
Store and Retrieve
Mobile
Agile Work Support
Anywhere Access
Physical Spaces
Integration
Flexibility
Security
Standards
Robustness
Accessibility
Design
Emotive
Information Architecture
Cohesion
Availability
Reward
Acceptance
Training/Coaching
Steering
Monitoring & Measurement
Team & Resources
Policy & Processes
Business Goals
Sponsorship
Employee Needs
Process
Notify and Filter

45. Digital workplace framework - Services
Communicate
and Engage
Formal
Communication
Two-Way
Communication
Orientation
Collaborate
Formal
Collaboration
Informal
Collaboration
Real-time
Collaboration
Innovation
External
Collaboration
Personal
Productivity
Find & Share
Find People
Search
Store & Retrieve
Classify
Notify & Filter
Business
Applications
Business
Systems
Employee
Services
Agile Working
Mobile
Anywhere
Access
Physical Spaces
Agile work
support

46. Framework scoring
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Communicate &
Engage
Collaborate
Find and Share
Business
Applications
Agile Working
Current Score Ideal

47. Drivers
• Global markets
• Dispersed teams vs. silos
• Recruitment flexibility
• Office costs
• Employee engagement
• Floor / Field workers
• Innovation
• “One” Company
Strategy
• Knowledge work
• Work-life
balance
• Work
autonomy /
productivity
• Information
power balance
• Freelancing
• Consumer IT
Employees
• Social tools
• Cloud
• Mobile
• Broadband
• Search
• Big data
Technology

49.
References/Credits
Original
cartoons
commissioned
by
ClearBox
from:
www.businessillustrator.com
&
Duncan
ScoI
(1)
13%
-­‐
Stanford
University
study
hIp://www.stanford.edu/~nbloom/WFH.pdf,
20%
-­‐
BT
case
study
www.anywhereworking.org/case-­‐studies/
Office
layout
at
GSK:
www.forbes.com
July
16th
(2)
73%
Stat
from
Ipsos
MORI
poll
of
a
representaAve
GB
sample
of
1,000
office
workers.
hIp://anywhereworking.org
(3)
Cisco
Connected
World
report
2011"
www.cisco.com/en/US/netsol/ns1120/
Old
office
pjoto:
hIp://www.old-­‐picture.com/
american-­‐legacy/001/Workers-­‐Office-­‐
Women.htm
(7)
Oracle
study
“Enterprise
2.0:
Driving
creaAvity,
producAvity
and
collaboraAon”
(8)
Kudos
to
xkcd.com
(9)
Office
design
by
archiAzer.com
(10)
Digital
workplace
survey
by
NetJMC
hIp://t.co/M5IsOSfF

50. sam@clearbox.co.uk www.clearbox.co.uk
@sammarshall