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Social media overview
- 2. OverviewSocial Media AgencyWeb Design And Development
- 3. Biggest cultural shift we’ve ever lived through…it’s not social media…it’s the internet…and it’s still a baby!
- 4. Almost 40% of Australians are now interacting with companies via social networking sites – Source Nielson State Of Our Nation
- 5. Number of Australian’s utilising Social Media is estimated at 9.9 million – March 2011.
- 6. 86% of Australians online are looking to fellow users for opinions and information about products, services and brands.
- 7. Of 9.9 million utilising social media, over 7 million of Facebook and 2 million on Twitter.
- 8. Facebook currently has 9.8 million unique Australian visitors going to the site every month – January 2011. Tablet ownership is currently at 8% and is expected to triple this year – Nielson, 9th March, 2011.
- 9. How social media differs from advertising – understanding the ‘global village’ – Via Social Media consumers have a voice; now on a massive scale! Understanding Social Consumer Behaviour – What social factors influence a person to buy & how do you approach a sale? Gary V Video Feel free to ask questions throughout – really, please do! Nobody’s safe…. I’ll be cold calling Ask yourself; can you see how this applies to your brand?? About This Presentation
- 10. What it is? (Listening, defining the social landscape) Why listen? (Crisis management, sentiment, sales, customer service) Assigning tasks to relevant departments Social media monitoring – snap shot report Monitoring
- 14. Gone Back To Old Small Town Rules
- 15. 1 on 1 marketing is the difference
- 16. Consumers rubbish radar is so much higher than what it was 5 years ago. They know what’s going on
- 17. The world we live in today is still based on word of mouth, yet now, it’s word of mouth on steroids!
- 18. 8 step process Thorough social media role out Brands at different stages Different goals/objectives for social media ROI model Metrics Social Media Role Out
- 20. Hit Us Upthinktankmedia.com.au(03) 90231487