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–DKY:Three MarketingTrends Emerging from COVID-19
“People want brands with genuine heart,
who drop the fanfare and simply find
meaningful ways to serve truly authentic
via organic media.”
Tuned In Corporation is an experiential media and wisdom development collective of diverse advisors
and initiators working with conscious creators on each one's authentic exchange expression.TIC creates and
activates emergent strategy and on-going project, program, or campaign movements.The valuable direction
giving a genuine desire point for becoming heard above the noise of infinite media.
Our results will convert mindset operations to achieve flexible success in an over-communicated world.
Tuned In consistently curates active values-based intelligence; developing profitable connection experiences,
within the ever-changing conditions of real-time environments.
Tuned In Corporation is structured to offer fully integrated strategy and execution by advancing custom
hand selected partner relationships to extend our capabilities.These relationships provide value-added
services and thinking to unify assignments. Our working relationships guarantee thatTIC is able to bring you
‘best-in-class’ thinking, insights, and execution through seamless integration.Tuned In leads creative and client
contact, but would include involvement with the combined partners in the decision-making moment of
truth.
Together with you we uplift and inspire genuine behavior to act on!
WHYTUNED IN
• We bring creativity and executional excellence to everything we do.
• We have demonstrated success in developing ‘big ideas’ and effective strategies to help clients
achieve their over-arching goals and, more importantly, deliver a unified vision.
• We have developed a proven methodology for defining a new zero point of creation to program
each communication platform, so that you not only launch successfully, but also find a relevant place
in your desired environment.
• Our integrated approach to communications includes how we view behavior today – from identity
and messaging to experiential and audience touch-points in the decision making moment of truth.
• We specialize in building movements – that is, identifying what unites disparate audiences and
creating unexpected ways for them to engage with a common idea. and central motive.
• Through the right identity development, as well as a strategy for success in the competitive real-
time environment of infinite media, we will help you realize your desire to be preferred by growing
enthusiasts.
Sammy Simpson is founder ofTuned In Corporation. A media
veteran and marketing executive for the past 30 years who has elevated
everything from advising individuals, start-up teams, and corporate
operations for developing and executing assumptions that nail the job to
be done to entertain, solve problems, and enrich lives.
EXECUTIVE PRODUCER of successful live entertainment
and major experiential sell-out events like Bosom Ball and Jingle Ball
at iconic venues including Madison Square Garden and 9:30 Club.
AUTHOR “Tuned In Ideas Worth Listening To” reaching #1 on
Amazon’s Poetry, Spoken Word, and Interviews.
NAMED one ofTop 40'sTop 40 Program Directors, Billboard
Magazine.
ORIGINAL DIRECTOR of Daily News Innovation Lab bringing
early-stage companies to work on projects to address media
industry development needs.
INTEGRATED MARKETING DEVELOPMENT
generating over half a billion dollars across a myriad of companies
and roles.
Tuned In creation delivers communications that build
trust in behavior for this moment. Finding engagement
within the crucial nature of your genuine mission and
honest values finding tangible ways to express with
action to benefit all.
ORIGINAL SUCCESS
Convert
operations to real-time
environment
Active direction in
emergent strategy
Enable non-
consumption
Nail the job becoming
heard above the noise
of infinite media
Stretch mindset
beyond business as
usual limitations
ORGANIC AND AUTHENTIC
NAVIGATION AND GUIDANCE
Timeliness and honesty take precedence over postering and position
Give you a specific
direction to take right
now.
Allows you to reflect
on your priorities.
A set of guidelines to
follow when making
decisions.
Helps you know how to
organize activities.
A way of measuring
whether you’ve done a
good job or not.
FUNDAMENTAL SHIFT
Tone
Open Source
Opinionated
Co-create
Connection
Sharing
Distributing
Messaging
Distribution
Audio
Video
Graphic
Relationship
Cross-promotion
Advertising
Future extensions
Opening up a world of opportunity!
PARTNERS
–Mitchell Stuart
Emmy-awarding winning
producer-director.
“Sammy is completely
cutting edge, sincere and
helps move the needle for
brands and CEOs. Sees
things clearly and relates
custom strategies for
leaders and brands.A
Brand Shaman.” 
–Ross Bulla
Founder and president of
TheTreadstone Group, Inc.
“Sammy is passionate,
inspiring, creative, thinks out-
of-the-box, and is who I
would consider one of the
leaders in his industry.
Sammy is best described as
having uncommon common
sense.”
–Julie Harris Walker
SVP West Coast Operations at
GreenSlate, Producer and Host
ofThe Other 50% Podcast
“Sammy is an exceptional
communicator, marketer, and
visionary. He has the ability
to draw out the essence of
a thing and boil it down to
actionable and inspiration
language - at the same
time.”
–Sarah Fraser
Radio andTV personality,
host of the enormously
popular Hey Frase Podcast
“The journey and purpose
that take some people a
lifetime to find was
discovered with Sammy
quickly and with such a
meaningful purpose that
continues to evolve over
time”
–Jennifer Ambrose
Owner ofThe Ambrose
Firm, Director, Business and
Legal Affairs at BBC Studios,
Executive Producer
BADLANDS
“I cannot say enough great
things about Sammy! His
ideas are brilliant. He
deeply understands the
client and the brand he is
working with to make it
truly come to life.”
–Dave Beasing
CEO, SoundThat Brands
“I knew this was coming – the current
state of media marketing. Because
years ago, Sammy Simpson shared his
uncannily accurate vision of the future.
Sammy has a natural ability to discern
the bigger trends, to understand how
those impact consumers, and to
develop ideas that entertain, solve
problems and enrich lives. He builds
relationships by developing a deeper
understanding of the target customers
and by simply getting things done... Big
things that you wouldn’t think
possible.”

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Tuned in Corporation

  • 1.
  • 2. –DKY:Three MarketingTrends Emerging from COVID-19 “People want brands with genuine heart, who drop the fanfare and simply find meaningful ways to serve truly authentic via organic media.”
  • 3. Tuned In Corporation is an experiential media and wisdom development collective of diverse advisors and initiators working with conscious creators on each one's authentic exchange expression.TIC creates and activates emergent strategy and on-going project, program, or campaign movements.The valuable direction giving a genuine desire point for becoming heard above the noise of infinite media. Our results will convert mindset operations to achieve flexible success in an over-communicated world. Tuned In consistently curates active values-based intelligence; developing profitable connection experiences, within the ever-changing conditions of real-time environments. Tuned In Corporation is structured to offer fully integrated strategy and execution by advancing custom hand selected partner relationships to extend our capabilities.These relationships provide value-added services and thinking to unify assignments. Our working relationships guarantee thatTIC is able to bring you ‘best-in-class’ thinking, insights, and execution through seamless integration.Tuned In leads creative and client contact, but would include involvement with the combined partners in the decision-making moment of truth. Together with you we uplift and inspire genuine behavior to act on!
  • 4. WHYTUNED IN • We bring creativity and executional excellence to everything we do. • We have demonstrated success in developing ‘big ideas’ and effective strategies to help clients achieve their over-arching goals and, more importantly, deliver a unified vision. • We have developed a proven methodology for defining a new zero point of creation to program each communication platform, so that you not only launch successfully, but also find a relevant place in your desired environment. • Our integrated approach to communications includes how we view behavior today – from identity and messaging to experiential and audience touch-points in the decision making moment of truth. • We specialize in building movements – that is, identifying what unites disparate audiences and creating unexpected ways for them to engage with a common idea. and central motive. • Through the right identity development, as well as a strategy for success in the competitive real- time environment of infinite media, we will help you realize your desire to be preferred by growing enthusiasts.
  • 5. Sammy Simpson is founder ofTuned In Corporation. A media veteran and marketing executive for the past 30 years who has elevated everything from advising individuals, start-up teams, and corporate operations for developing and executing assumptions that nail the job to be done to entertain, solve problems, and enrich lives. EXECUTIVE PRODUCER of successful live entertainment and major experiential sell-out events like Bosom Ball and Jingle Ball at iconic venues including Madison Square Garden and 9:30 Club. AUTHOR “Tuned In Ideas Worth Listening To” reaching #1 on Amazon’s Poetry, Spoken Word, and Interviews. NAMED one ofTop 40'sTop 40 Program Directors, Billboard Magazine. ORIGINAL DIRECTOR of Daily News Innovation Lab bringing early-stage companies to work on projects to address media industry development needs. INTEGRATED MARKETING DEVELOPMENT generating over half a billion dollars across a myriad of companies and roles.
  • 6. Tuned In creation delivers communications that build trust in behavior for this moment. Finding engagement within the crucial nature of your genuine mission and honest values finding tangible ways to express with action to benefit all.
  • 7. ORIGINAL SUCCESS Convert operations to real-time environment Active direction in emergent strategy Enable non- consumption Nail the job becoming heard above the noise of infinite media Stretch mindset beyond business as usual limitations ORGANIC AND AUTHENTIC
  • 8. NAVIGATION AND GUIDANCE Timeliness and honesty take precedence over postering and position Give you a specific direction to take right now. Allows you to reflect on your priorities. A set of guidelines to follow when making decisions. Helps you know how to organize activities. A way of measuring whether you’ve done a good job or not.
  • 11. –Mitchell Stuart Emmy-awarding winning producer-director. “Sammy is completely cutting edge, sincere and helps move the needle for brands and CEOs. Sees things clearly and relates custom strategies for leaders and brands.A Brand Shaman.” 
  • 12. –Ross Bulla Founder and president of TheTreadstone Group, Inc. “Sammy is passionate, inspiring, creative, thinks out- of-the-box, and is who I would consider one of the leaders in his industry. Sammy is best described as having uncommon common sense.”
  • 13. –Julie Harris Walker SVP West Coast Operations at GreenSlate, Producer and Host ofThe Other 50% Podcast “Sammy is an exceptional communicator, marketer, and visionary. He has the ability to draw out the essence of a thing and boil it down to actionable and inspiration language - at the same time.”
  • 14. –Sarah Fraser Radio andTV personality, host of the enormously popular Hey Frase Podcast “The journey and purpose that take some people a lifetime to find was discovered with Sammy quickly and with such a meaningful purpose that continues to evolve over time”
  • 15. –Jennifer Ambrose Owner ofThe Ambrose Firm, Director, Business and Legal Affairs at BBC Studios, Executive Producer BADLANDS “I cannot say enough great things about Sammy! His ideas are brilliant. He deeply understands the client and the brand he is working with to make it truly come to life.”
  • 16. –Dave Beasing CEO, SoundThat Brands “I knew this was coming – the current state of media marketing. Because years ago, Sammy Simpson shared his uncannily accurate vision of the future. Sammy has a natural ability to discern the bigger trends, to understand how those impact consumers, and to develop ideas that entertain, solve problems and enrich lives. He builds relationships by developing a deeper understanding of the target customers and by simply getting things done... Big things that you wouldn’t think possible.”