The document discusses how QR codes can be used in marketing to drive consumers from printed materials to digital content on websites or videos using a smartphone with a QR code reader, and that QR codes provide a way for marketers in various industries like retail, real estate, and manufacturing to increase engagement and measure the effectiveness of their campaigns. QR codes are presented as a tool that marketers across various fields can use to promote their businesses and enhance their marketing strategies.

1. Want A
QUICK
“Cracking the Secrets of the QR Code “
Response

2. QRIOUS?

3. Quick Response
• Enables print media and mobile web media to
work together
• Smartphone with a QR Reader App (Free)
• Iphone, Blackberry, Android etc…
• Scan the code and launch your browser to
display the message.

4. They’re popping up everywhere!
•Catch Consumers at the exact
moment of interest
•Walking, reading, playing, shopping,
traveling etc…
•Direct Mail Postcards
•Magazine Ads
•Business Cards
•Posters
•Billboards

5. Here’s how it works
See a QR Code
•Website
•Landing Page
•Text Message
•Contact Info
•Video
•Coupon
•Survey
•Special Promotion
•Sweepstakes
•Save The Date

6. Who can benefit?
• Small Business Owners
• Corporate Marketers
• Event Planners
• Non-Profit Groups
• Associations
• Realtors
• Churches
• Everyone who wants to enhance their marketing

7. In other words…
Anyone wishing to raise awareness, increase
sales, or promote involvement will benefit from
incorporating a QR Code into their marketing plan.
QR Codes act as a mobile shortcut from printed
collateral to websites, special incentives, videos and
other content.

8. Business Cards
Print a QR Code on
your business card.
Start a conversation!
With one click, you’ve
achieved marketing’s
Holy Grail of getting
your contact info into
your prospects cell
phone.

9. Real Estate
A realtor could place a
QR code on a printed
information sheet or
the sign outside of a
home for sale. A
prospective buyer can
scan a QR code
containing a link to a
YouTube video
featuring a virtual tour
of the home.

10. Retail
A retailer could send out
postcards in a direct
marketing campaign that
would include a QR code
containing a URL to a
discount or promotion only
available via the QR code.
This drives mobile
customers to the
promotion with the
additional benefit of
allowing measurement of
the effectiveness of the
postcard campaign.

11. Manufacturing
A manufacturer of
equipment could use QR
codes in their product
catalogs or instruction
manuals that would have
direct links to their website
or YouTube highlighting
product demonstrations or
“how to” videos
complementing the
information in the manual.

12. Magazine
Advertising
Use QR Codes in a
magazine ad and allow
readers to go directly
from the ad to a
website to make a
purchase.

13. Interested Yet?
• QR codes are easily trackable
• How effective is your marketing plan?
• Did the postcard or the magazine ad get a
better response?
• Time of day?
• Geographic location?
• If it was scanned you can find out

14. Case studies show that QR codes increase response
rates. Although many of today’s mobile consumers
can access the internet from their phones, QR code
use is really being driven by Smartphones.
The percentage of consumers owning Smartphones
ranges from 15% to 19% depending on the study. It
is expected however, that the number of
Smartphone users will double over the next year.

15. Types of QR Code Readers
In order to read QR codes, you need a reader.
Some phones come with readers already
installed. Others require users to download from
their phones app store. Some popular code
readers are:

16. We Can Help
Ask us how QR codes
can help to accomplish
your marketing goals
and where they make
the most sense for you.
WWW.MojaveCopy.com
760-241-7898