1. Strategic Management BHRM 31124 R.A.Ishanka Chathurani Lecturer (prob) Department of Human Resource Management Faculty of Commerce & Management Studies University of Kelaniya
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8. Related diversification option for a manufacturer Manufacturer Competitive product Complementary product By-product Financing Product/process research/design Machinery manufacture Machinery supply Components supply Components manufacturer Raw materials manufacture Raw materials supply Repair and servicing Marketing Information Transport Distribution outlets Transport Backward integration Horizontal integration Forward integration
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12. Diversity and performance High Low Performance Undiversified Related limited diversification Unrelated extensive diversified
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