2. Property Pointers
Message from the President/Broker
Wherever you are, I hope
you are enjoying your
summer. I am pleased to
report that Real Estate
Sales have continued on
a positive trend and even
though it is summer, we
are still seeing sales inquiries come into
the office. Since last year, our property
inventory has decreased. If you thinking
about listing your property, give us a
call. Orchid Island Realty sells properties
exclusively within Orchid Island Golf &
Beach Club and we’ll do what it takes to
assist you with the sale of your home.
Barrier Island Sales on the Rise -
How to set the stage for selling your home.
Setting the stage for the sale of your home is
important for many reasons, but one big reason
that is especially important today, rather than
in the past, is buyers typically start their home
search online. This means your property is
featured online through photos and video, and
in photos and video your home must present
itself well. This is the first impression a buyer
will have on your home and you don’t want it
to be the last.
If you’re not sure where to start, here are a
few easy steps to set the tone of your home so
buyers will say, “I want that house!” One of
the main things to do when putting your home
on the market is to depersonalize it.
DepeRsonLize
Buyers want to walk into a home and
imagine themselves and their belongings,
not yours. One way to depersonalize your
home is to declutter.
A great way to start decluttering is to go
through each room in your home, one at
a time, and make a list of what you would
like to put in storage or perhaps get rid of.
This is also a great cleansing technique
and will help your future move be easier
in the long run.
Next, take another walk through of your
home and write down things that pop out
which are sore to the eyes, such as chipped
paint, cabinets that look worn or stains on
the carpet. And last but not least, look
around and make note of anything in your
home that appears dark or drab, such
as the paint color on the walls or dismal
window treatments. Change those colors
to something lighter. Your home should
come across as inviting and cheerful. It’s
amazing what little touch ups, like a fresh
coat of paint or a new area rug will do to
the look and feel of your home.
These these fast and simple renovations
could be the reason why someone decides
to purchase your home and not someone
else’s. And remember, bathrooms and
kitchens sell homes, so if you only want to
focus on a couple of rooms those would be
good ones to zoom in on.
DeCLuTTer
Bob Niederpruem
3. Homefront Happenings
Orchid Island
Realty
Outside RE
Companies
bar graph data
excludes
1 Non-MLS Sale
THINKING OF
SELLING?
OrchidIslandRealty
sellsproperties
exclusivelyinOrchid
IslandGolf&Beach
Club,whichtruly
makesustheexperts.
Call Orchid Island
Realty today for
a confidential
market analysis,
or come visit us
at the Beach Club
Sales Office.
*Based on information from the Realtors Association of Indian River County MLS for
the period of 1/1/2014 through 6/30/2014
*Orchid Island Realty - 14 Property Listings
Sold/Under Contract from January 1, 2014 - June 30, 2014
506 White Pelican Circle Under Contract
(listed by Orchid Island Realty)
510 White Pelican Cir. - Under Contract
(listed by Orchid Island Realty)
101 Island Place - Under Contract
(listed by Orchid Island Realty)
310 Westwind Court - SOLD
(listed by Orchid Island Realty)
120 Seaspray Lane - SOLD
(listed by Orchid Island Realty)
311 Westwind Court - SOLD
(listed by Orchid Island Realty)
41 Island Place - SOLD
(listed by Sorensen Real Estate)
51 Island Place - SOLD
(listed by Orchid Island Realty)
814 Pembroke Court - SOLD
(listed by Orchid Island Realty)
927 Orchid Point Way - SOLD
(listed by Orchid Island Realty)
406 Indies Drive - SOLD
(listed by Orchid Island Realty)
418 Indies Drive - SOLD
(listed by Orchid Island Realty)
46 Caribe Way - SOLD
(listed by Sorensen Real Estate)
261 Seabreeze Court - SOLD
(listed by Orchid Island Realty)
537 White Pelican Circle - SOLD
(listed by Orchid Island Realty)
60 Beachside Drive - SOLD
(listed by Orchid Island Realty)
30 Clubhouse Court - SOLD
(listed by TC Sotheby’s)
market share
Just Listed! 150 Seaspray Lane
Offered at 1,495,000.
82%
18%
4. One Beachside Drive, Town of Orchid, Vero Beach, FL 32963
(800) 910-3888 (772) 388-3888
View luxury oceanfront, riverfront, golf course and preserve
properties by visiting www.OrchidIslandRealty.com
Exclusively Selling Properties in Orchid Island Golf & Beach Club.
Homesnap - take a picture of the
home you are interested in and
find out all the details in a snap!
Swing by Swing Golf - This
freebie covers all the bases—
or, whatever the equivalent golf
phrase is. It has a GPS rangefinder
and claims to cover every golf
course in the world, as well as
provides a digital scorecard and
data sync with a website for a
detailed post-game review of
your stats.
Digital Marketing on the Move
With digital trends on
the move, Orchid Island
Realtyispleasedtojump
on board and partner
with Orchid Island Golf
& Beach Club on a
new Digital Marketing
Campaign powered by Scripps Digital.
Through extensive research, we are taking a
proactive approach with our advertising dollars
to include digital marketing as an additional
method to reach more prospective Members
whoarenotonlyinterestedingolfandlivingina
privatecommunity,butthosealsolookingforthe
typeoflifestyle OrchidIslandhas tooffer. There
are many private golf communities in Florida,
butnoneaspicturesqueandcommunity-oriented
as Orchid Island.
The official roll out date of the digital marketing
campaign is July 1. Unlike print advertising,
we will receive monthly detail reports, which
will provide us with measureable results. This
will allow us to adjust those techniques, which
may not be working and enhance those that are;
we will be able to get a better feel for the types
of individuals searching for a community like
Orchid Island; we will be able to see what the
FUN Apps to have!
online searchers are interested in based on
the keywords they use to find us; and, we
will be able to tell the geographical location
in which they are searching from.
With *90% of home buyers searching online
during the home buying process, there will
be a lot of valuable data provided through
this initiative. This information will not only
give us a clearer picture of who is looking for
the lifestyle Orchid Island has to offer, but
we’ll have a higher chance of reaching those
outside of our print campaigns, perhaps to
folks who would have never heard about us
otherwise.
(*http://www.realtor.org/reports/digital-house-hunt)
