Femina, is India’s largest selling women’s magazine. It’s primary audience comprises well-educated, aware and career conscious women from the upper echelons of Indian society.

1. FEMINA The highest selling women's English magazine in India

3. Art paper, top quality printing and a wide gamut of topics covered help set it apart from all the others in its league. The Femina Miss India Contest is the exclusive franchise of the Miss Universe, Miss World and Miss Asia contests. It is also the exclusive franchisee in India of the Elite Model Look contest. Held annually, the contests are open to Sponsorships. FEMINA GIRL is complimentary to FEMINA readers in the Top 8 Metros - Mumbai, Pune, Delhi, Kolkata, Chennai, Hyderabad, Ahmedabad and Bangalore (with the first issue of every month) . This is to provide a niche platform to reach out to the teen segment, which is fast evolving as a decision maker/ influencer for household purchase decisions. FEMINA

8. MAGAZINE MARKET PYRAMID PREMIUM MASS PREMIUM NEW WOMAN WOMEN’S ERA FEMINA ELLE COSMO SAVVY VERVE OOMPH MASS

10. Women’s Magazines :Comparative Circulation & Growth Femina is the highest selling women’s magazine in India. Source for Femina, Women’s Era and New Woman : Audit Bureau of Circulations, July-Dec 2005 * Circulation for Savvy & Society - ABC, Jan - June 1999 – as this is the latest available. Cosmopoliton, Elle, and Verve launched in Oct. 96, Dec. 96 and Nov. 95 respectively, are still not part of ABC . * *

11. Comparative Readership : Women’s Magazines National Readership Survey 2006 - All India All figures in 000s The National Readership Survey is conducted by A.C. Nielsen. The NRS reports media consumption habits, lifestyle indicators information on macro demographic and geographic parameters. - Population coverage: 12 years and above - Sample size: over 200, 000 - Geographic coverage: All India (Urban+Rural)

12. Comparative Readership Women’s Magazines : Urban India NRS 2006 All figures in 000s

13. Metro Readership Women's Magazines - NRS 2006 Femina readership in the top metros has increased by 34 %. Figures in ‘000

14. Comparative Readership by Monthly Household Income : Women’s Magazines (NRS 2006) 69% of Femina’s readers belong to the premium segment. Figures in 000s

15. Comparative Readership by Education : Women’s Magazines (NRS 2006) Femina is the leading brand among all three levels of Education and has the highest number of readers in the Graduates + segment. Figures in ‘000

23. THANK YOU