Offline experience (eg. live bands in pubs, DJs in music festivals, concerts) lacks a DIGITAL experience. Gen-z gonna use their mobile phones anyway, so why not accept this behaviour, and enhance the whole experience further? A business idea generated while in Antler, Singapore, 2020.

1. Enhance offline experience

2. Problems
• Missing digital online experience in offline
• Gen z will use their phones anyway
• Examples: Pubs, basketball games, concerts, music fest,
conferences, F&B, campus events

3. Solution
• Digital space for a physical space/event
• Online chat room
• Search for loner/single/drinking buddy -> chat offline

4. Solution: Organiser
• Organiser can send announcements, promotions
• Performers eg. Live band/singer/DJ can be tipped, have
song requests, interactions
• Receive feedbacks realtime
• Organize contest, trivia quiz, poll -- add more FUN
• Live stream, share -> attract people in
• Post-mortem -> attract customer back

5. Why Now?
• The experience economy
• The gen z needs digital experience
• More sales by repeating customers true fans
(unlike current tech play by offering discounts)

6. 每屏秀秀 (vxiaocheng)
"很多消费者坐在酒吧⾥仍然是低头族，难以跨越陌⽣社交的⼼理
障碍，酒吧场景⾥缺少帮助他们破冰的⼯具"

7. Stadium as a platform
"Concerts offer the most compelling example... demand a new kind of venue to connect with
fans: not just the physical stage, lighting, and AV system, but a digital stage"

8. Go-to-market
• Work with performers instead of venue
• Value: Receive tips, realtime feedbacks, engagements
• While they help to promote app installs
• Target 1: Live bands in pubs
• Target 2: DJs in nightclubs

9. Difficulties
• Market risk
• Unclear product placement