The document provides a strategic analysis of the global hybrid and electric heavy-duty transit bus market. Some key points: - China is expected to account for nearly half of global hybrid and electric bus sales by 2020, driven by robust demand from tier 2 cities and new BRT services. - The report forecasts the global transit bus market to grow at a CAGR of 6.4% through 2020, with the share of diesel powertrains declining to 74% as demand rises for greener buses due to government mandates. - Parallel hybrid architectures are projected to strengthen their market position against series and series-parallel systems due to their lower cost advantage.

1. Strategic Analysis of Global Hybrid and Electric Heavy-Duty
Transit Bus Market
China to Account for Nearly Half the Global H&E Bus Sales by 2020
BRIEF SUMMARY
NC7C-18
October 2013

2. Contents
Section
Slide Numbers
Executive Summary
5
Research Objective, Methodology, Background, and Scope
23
Definitions and Segmentation
29
Transit Bus System in Passenger Mobility
34
Mega Trends and Industry Convergence Implications
46
Drivers and Restraints—Total Market
52
Market Forecast—Total Market
60
•
Global HD Transit Bus Market—Unit Shipment Forecast
64
•
Top Hybrid and Electric Transit Bus OEMs—Key OEM Forecasts
66
•
Snapshot of Global HD Transit Bus Market in 2020—H&E
69
•
H&E Transit Bus Market—Market Share Analysis
70
Profiles of Key Market Participants
71
Top Hybrid and Electric Transit Bus OEM Profiles
79
Global Hybrid Module Supplier Product Mapping
88
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2

3. Contents (continued)
Section
Slide Numbers
Chinese Hybrid and Electric HD Transit Bus Market
95
European Hybrid and Electric HD Transit Bus Market
105
North American Hybrid and Electric HD Transit Bus Market
113
Indian Hybrid and Electric HD Transit Bus Market
120
Latin American Hybrid and Electric HD Transit Bus Market
126
Russian Hybrid and Electric HD Transit Bus Market
132
Rest of World Hybrid and Electric HD Transit Bus Market
138
Technology Trends and Analysis
147
Li-ion Battery
155
Li-ion Battery Cost Breakdown
158
UCs in Buses
162
Transit Buses—Cost Comparison Between the UC eBus vs Diesel Bus
167
Fuel Cell Range Extenders
Fuel Cell System—Cost Split Analysis
171
174
Conclusions and Future Outlook
175
Appendix
181
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3

4. Executive Summary
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4

5. Executive Summary—Top HD Transit Bus Market Performance
The global market softened across the board in 2012, and North America and India showed moderate growth
in transit bus sales while China and Russia experienced decent growth.
H&E HD Transit Bus Market: Top Regions Unit
Shipment, Global, 2011 and 2012
6.7%
China
(8.8%)
Europe
India
3.5%
North
America
2.7%
Latin
America
(9.7%)
5.8%
Russia
0
10
20
30
40
50
Units (000s)
2012
2011
Note: Heavy Duty (HD) Transit Bus: 8T and above or 10m and above.
60
• Robust demand from Tier II cities and new
BRT (Bus Rapid Transit) services have helped
sustain market growth in China.
• Sovereign debt crisis and austerity measures
across Europe weakened transit bus demand.
However, subsidies were extended to green
energy buses.
• Despite slowdown in second half of the year,
the Indian transit bus market experienced a
marginal yoy growth. The slowdown is
expected to continue through 2013.
• North American bus industry showed recovery
on the backing of replacement orders and
federal push for green mobility.
• Slowing Brazilian economy, coupled with Euro
V introduction impacted transit bus sales.
However, there was a recovery in the last
quarter.
• Russia’s urban passenger mobility space saw
major push in wake of rising congestion and
the modernization drive by fleets.
Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan
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5

6. Executive Summary—Integrated Mobility
The future of urban transportation is multimodal commuting, combining door-to-door solutions using dedicated
mobility platforms.
H&E HD Transit Bus Market: Transit Solutions Comparative Analysis, Global, 2020
Intercity
Intercity
Train
Travel Distance
Suburbs
Shared Mobility
Private Cars
City
Intercity Bus
Urban Railway
Shared Mobility
Micro-mobility
Cycle
Transit Bus
Destination
Travel Distance
• Door-to-door integrated, multimobility a reality in future
• Vehicle manufacturers to offer smart mobility solutions ensuring first- and last-mile connectivity
• Government to combine public transport with bike/two-wheeler/car-rental schemes
• Market will see new participants in market termed as Mobility Integrators
Source: Frost & Sullivan
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6

7. Executive Summary—Integrated Mobility (continued)
The HD transit buses and BRT provide a 10,000 to 15,000 pphpd capacity that can bridge the gap between
high-capacity upstream urban rail systems and low-capacity downstream transportation options.
Urban
Transportation
Puzzle
Urban
Rail
• Subways and heavy urban rail systems are
available in city centres in urban areas.
• The operating capacities are 70,000 to
120,000 passenger per hour per direction
(pphpd).
•
Conventional buses can handle
capacities in the range of 3,000 to 5,000
pphpd.
•
BRT has an ideal capacity of 10,000 to
15,000 pphpd to bridge the gap.
Transit
Bus
Car Sharing
Bike Sharing
Bicycle
Walking
• Car sharing, bike sharing and other nonmotorized transportation options emerge
critical in delivering the last-mile
connectivity.
Source: Frost & Sullivan
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7

8. Executive Summary—Comparison of Transit Bus and Urban Railway
Transit bus systems emerge as a sustainable solution for both developed and developing economies, with
relatively lower capital expenditure and high route flexibility compared to railway system.
H&E HD Transit Bus Market: Transit Solutions Comparative Analysis, Global, 2012
Urban Rail
Transit Bus
5
Efficiency [5], [4]
Ratings: [Urban Rail], [Transit Bus]
4
Route Flexibility
[1], [4.5]
Capital Expenditure
[1], [4.5]
3
2
1
Environmental Footprint
[5], [4]
Network (Distance)
[2], [4]
0
Passenger Information System
[5], [4.5]
Total Ratings:
Urban Rail–32
Transit Bus–36
Flexible Frequency
[4], [3]
Off Vehicle Fare Collection
[4.5], [3.5]
Journey experience
[4.5], [4]
0-Min
5-Max
Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan
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8

9. Executive Summary—Transit Bus Market Key Influencing Trends
The lowest pressure on existing energy infrastructure and lower emissions relative to CNG/LNG* buses will
catalyze the relevance and prevalence of hybrid buses for urban mobility through the forecast period and
after.
H&E HD Transit Bus Market: Key Influencing Trends, Global, 2012–2020
Urbanization and Congestion
Regulatory Environment
•
Low emission zones
•
Legislations mandating greener transport solutions
•
Low cost and quick mass transport
•
Subsidies for electric/hybrid/ alternate fuel vehicles
•
Connectivity between multiple points
in city and suburbs
•
Strict fuel efficiency targets
Energy Storage modules
•
•
•
Reducing dependency on energy
import
•
Drive towards fuel efficient
vehicles
Global Competition
Increased production capacity
Adoption of renewable and
alternate energy
•
Falling module prices
•
Energy Security
Rapid technological
advancements
•
Expansion into global markets to
increase revenue
•
Develop innovative transit solutions to
stay ahead of competition
Infrastructure development
•
Investment in charging
infrastructure
•
Preference for BRT system
•
Off-board ticketing system
*Compressed natural gas/liquid natural gas (CNG/LNG).
Source: ECLAC; Frost & Sullivan
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9

10. Executive Summary—2020 Snapshot of Global HD Transit Bus Market
BRIC nations will lead growth, however, the ROW markets such as Africa and ASEAN are expected to gain
significance as they migrate towards economical and flexible urban transportation solutions.
H&E HD Transit Bus Market: Top Regions Unit Shipment Forecast, Global, 2012–2020
~24,500
~14,800
~6,400
6
7
North America
5
Europe
CAGR: 7.7%
Global Share: 8.8%
CAGR: 3.9%
Global Share: 5.3%
CAGR: 4.2%
Global Share: 2.4%
Russia
~73,200
~40,700
1
~58,100
~60,000
4
3
South America
CAGR: 6.3%
Global Share: 20.9%
2
India
China
CAGR: 5.4%
Global Share: 26.3%
CAGR: 6.5%
Global Share: 14.6%
ROW
CAGR: 8.4%
Global Share: 21.6%
Note: Size of ball denotes the ‘HD Transit Bus’ market size by unit volume in respective regions.
‘x’ Ranking of region as per market size ‘H&E Transit Bus’
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Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan
10

11. Executive Summary—Unit Shipment Forecast HD Transit Bus Market
Global transit bus sales are forecasted to grow at a CAGR of 6.4% on account of demand for green buses
rising from government mandates and commitments; share of diesel powertrain to reduce to 74%.
H&E HD Transit Bus Market: Unit Shipment Forecast, Global, 2012–2020
~278,000
CAGR = 6.4%
Diesel and Others
CNG/LNG
H&E
15%
2020 Regional Shares
80,000
13%
~168,000
28%
60,000
6%
5%
8%
9%
Units
7%
16%
14%
72%
5%
40,000
11%
89%
84%
6%
58%
20,000
84%
85%
37%
30%
0
2012
18%
30%
52%
33%
North America
76%
9%
South
America
China
India
Russia
Europe
ROW
2020
Note: Others include Bio-fuel, gasoline, ethanol, LPG.
HD - 8T and above (or) 10m and above.
Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan
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11

12. Executive Summary—Hybrid Transit Bus Penetration by Architecture
Parallels will dominate the global hybrid powertrain market as tough economic situations will influence buying
decisions towards low-cost solutions. Top hybrid module suppliers are expected to launch parallel systems.
H&E HD Transit Bus Market: Market Share by Hybrid Architecture, Global, 2012–2020
CAGR = 16.9%
Hybrid Architecture
Penetration
SeriesParallel
25.7%
Series
17.9%
Series
11.6%
SeriesParallel
21.2%
Units
~26,900
~7,700
96 %
95Parallel
%
56.4%
2012
2012
84 %
83 %
Parallel
67.2%
2020
2020
Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan
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12

13. Executive Summary—Region Wise Price Comparison for Transit Buses
China will feature the most competitively priced hybrid/electric transit buses, and prices for both conventional
and alternative powertrain-propelled transit buses were found highest in TRIAD (NA, Europe, Japan) markets.
H&E HD Transit Bus Market: Regional Market Price Scenario, Global, 2012
Region
Conventional (Diesel)
Hybrid
$200,000–$225,000
$280,000–$340,000
$410,000–$500,000
China
$60,000–$90,000
$125,000–$200,000
$280,000–$350,000
India
$75,000–$110,000
$175,000–$255,000
$325,000–$410,000
North America
$350,000–$450,000
$500,000–$595,000
$625,000–$710,000
Europe
$300,000–$410,000
$450,000–$540,000
$595,000–$680,000
Russia
$130,000–$180,000
$245,000–$325,000
$400,000–$500,000
ROW
$100,000–$350,000
$195,000–$500,000
$300,000–$700,000
Latin America
Major low-cost markets
Electric
Major high-cost markets
Source: Frost & Sullivan
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14. Executive Summary—Global Hybrid Module Supplier Product Mapping
Participants to increasingly focus on parallel module with 3 major suppliers likely to introduce it by 2014.
Chinese module integrators are poised to capture significant market volume, however restricted to China.
H&E HD Transit Bus Market: Hybrid Module Product Mapping, Global, 2012
Allison is expected to look at vertical
integration of hybrid components to
expand its presence and increase
revenue.
SeriesParallel
(Dual)
Hybrid Architecture
H40EP / H50EP
Partnerships with top Chinese bus
OEMs have propelled Eaton to global
leadership.
Parallel
Parallel system
is expected to
hit the market
by 2014.
Eaton Hybrid
In addition to new bus
systems, ZF offers option
of retrofit in existing transit
buses.
DIWA
Siemens’ will look to establish its brand as
complete hybrid system solution provider in
addition to being major sub-system supplier.
Series
Allison
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BAE
Vossloh Hybrid
ELFA
HybriDrive
Eaton
Siemens
Module Suppliers
Voith
Vossloh
EcoLife
ZF
Source: Frost & Sullivan
14

15. Executive Summary—Matrix of Hybrid Module Suppliers and OEMs
Volvo is the only major participant to have hybrid system developed in-house. Allison leads North American
hybrid transit bus market as supplier shipping most hybrid powertrain systems.
H&E HD Transit Bus Market: Green Powertrain and Energy Storage Standard Overview,
North America and Europe, 2012
Bus OEMs—North America
Module
Supplier
Nova
Bus
NABI
NewFlyer
Gillig
Bus OEMs—Europe
MAN
Daimler
Van
Hool
Solaris
ADL
Optare
Wright
Bus
IVECO
VDL
Allison
BAE
Eaton
Siemens
Voith
Vossloh
ZF
Source: Frost & Sullivan
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16. Executive Summary—Matrix of Hybrid Module Suppliers and OEMs (continued)
A lack of local hybrid expertise Has benefitted global suppliers. In the future, as global suppliers start local
bases, China and India can become export hubs due to low raw material and manufacturing cost.
H&E HD Transit Bus Market: Green Powertrain and Energy Storage Standard Overview, Global, 2012
Top Bus OEMs – China
Module
Supplier
Yutong
Wuzhoulong
Foton
Golden
Dragon
– India
Kinglong
Zhongtong
TATA
Allison
BAE
Eaton
Fugong
ZF
•
In China, Siemens is represented as a sub-system supplier to many of the above module integrators.
•
India is a sizable market opportunity and is expected to be predominantly a parallel hybrid market.
•
Since the Indian hybrid bus market is expected to reach a considerable volume only after 2016, Eaton may miss the
advantage as other module suppliers are expected to launch parallel systems by then.
•
In addition, Volvo with its captive hybrid module and first mover advantage as a leader in high end transit bus market is likely
Source: Frost & Sullivan
to dominate the Indian hybrid bus market.
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16

17. Executive Summary—Transit Bus Powertrain and ESS Standard
Parallel hybrids are expected to strengthen its market position due to the cost advantage over other systems.
UCs and UC hybrids will gain prominence as a primary energy storage system, especially in hybrid buses.
H&E HD Transit Bus Market: Green Powertrain and Energy Storage Standard Overview,
Global, 2012–2020
New Energy Powertrains
Region
Parallel
Hybrid
Series
Hybrid
Energy Storage Technologies
Series-Parallel
Hybrid
Pure Electric
Ni-Mh
Batteries
Li-ion
Batteries
Ultracapacitors
(UCs)
UC Hybrid
Latin
America
Europe
North
America
China
India
Russia
ROW
Market in 2012
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Strong Trend Towards 2020
Moderate Trend Towards 2020
Source: Frost & Sullivan
17

18. Executive Summary—Battery Manufacturer Geographical Map
The limited geographic presence of Tier I battery suppliers (from an integration point of view) is opening
opportunities for material suppliers within the electric vehicles (EV) battery space.
H&E HD Transit Bus Market: Battery Manufacturer Geographical Presence, Global, 2012
Battery
Chemistry
Geographical Presence (Production and Integration)
Battery
Manufacturers
AESC
North
America
EU
China
Japan
South Korea
India
Cathode
Manganese
Spinel
LG Chem
Manganese
GS Yuasa
Cobalt +
Manganese
Panasonic
Phosphate
Toshiba
Phosphate
Li-Tec
Manganese
BYD
Phosphate
JCI
Phosphate
Exide
SK Energy
Polymer
Polymer +
Manganese
Hitachi
NA
Miljø Innovasjon AS
Dow Kokam
Polymer
Manganese
The bankruptcy of major American battery manufacturers, such as A123 and Enerdal, will impact
ongoing research and subsequently delay the improvements in Li-ion battery technologies.
Considering Options
N/A - Not Available
 - Not considering  - Present (Integration Capability)
Source: Frost & Sullivan
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18

19. Executive Summary—Key Regional Focal Points for OEMs
Original equipment manufacturers (OEMs) should look at developing independent market entry strategies for
different regions.
H&E HD Transit Bus Market: Regional Market Scenario, Global, 2012
Market
Latin
America
Ride
Cost/trip
$0.75–$1
Operational
Subsidy
No subsidy
Vehicle Price
(12 m)
Customer Types
$200,000–$225,000 Private operators
China
$0.25–$0.30 Subsidized
$60,000–$90,000
Public (state purchase and
leased to private
operators)
India
$0.2/stage
$75,000–$110,000
Public (state operator)
Subsidized
Key OEM Focal Points
• Financing and leasing
• Localized assembly
• Product quality (life cycle
enhancement)
• Localized assembly
• Advanced powertrain
technologies
• Product quality
• STU collaboration
North
America
$1–$5
Subsidized
$350,000–$450,000 Public (local transit agency)
• Advanced powertrain
development
• Reduced product delivery time
Europe
$1.5–$4.0
Subsidized
$300,000–$410,000 Public (local transit agency)
• Advanced powertrain
development
Russia
$0.75–$0.83 Subsidized
$130,000–$180,000 Public (local transit agency)
• Localized assembly
• Collaboration with local OEMs
ROW
$0.5–$10
$100,000–$350,000 Public/private
• Distribution and after-sales
network
Subsidized/
no subsidy
Source: Frost & Sullivan
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19

20. Executive Summary—Unit Shipment H&E Transit Bus OEMs
Yutong led the global H&E bus market, and Volvo’s global footprint enabled it to sell nearly 1,000 units.
H&E HD Transit Bus Market: Unit Shipment by OEMs, Global, 2012
Europe
0
200
North America
400
China
600
Latin America
800
1,000
ROW
1,200
Units
1,400
1,600
Yutong
Volvo
Wuzhoulong
Foton
FAW
Kinglong
Volvo is currently the
only OEM to have
representation in all key
global markets for H&E
buses.
CSR Times
Ankai
Sunwin
New Flyer
Golden Dragon
High growth in H&E bus sales has
provided the Chinese OEMs the
confidence to aggressively invest in
the technology and to rapidly foray
into capacity building.
Higer
Gillig
Daimler
BYD
ADL
BYD will establish overseas plants
starting with one in California in 2013.
Uruguay has placed the largest eBus
order and it is expected to be fulfilled
though 2015.
Optare
Note: Heavy Duty (HD) Transit Bus: 8T and above or 10m and above.
NC7C-18
Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan
20

21. Key Findings
H&E HD Transit Bus Market: Key Research Findings, Global, 2012–2020
1
The global HD transit bus market is set to reach ~278,000 units by 2020 with a CAGR of 6.4%
over the 2012 to 2020 forecast period. China and Latin America will contribute 47.2% of global
volumes.
2
By 2020, market penetration of hybrid transit buses is expected to reach 9.7%, while that of
electric buses is expected to be 5.4%. The combined market size is forecasted to be ~41,800
units growing at a CAGR of 20.7%.
3
Chinese manufacturers such as Yutong, Wuzhoulong, Foton, and Kinglong are expected to top
the global hybrid and electric transit bus market. Volvo, MAN, and Daimler will feature as nonChinese members of the top 10 hybrid and electric (H&E) transit bus OEMs by unit volumes.
Vertical integration efforts to be increasingly pursued by Western OEMs while Eastern OEMs will
develop synergistic relationships with Tier 1 suppliers of powertrain systems.
4
By 2020, parallel hybrid systems will strengthen its market share from 56% in 2012 to about 67%,
and remain the most prevalent hybrid powertrain architecture. Market dominance by Eaton,
Allison, and BAE is expected to be challenged by as ZF, Siemens, and new Chinese hybrid
integrators such as Fugong and Santroll.
5
Globally, more than 250 BRT lines are operational or under various stages of implementation. This
translates into enormous market potential for new vehicle purchase and replacement demand,
especially for H&E buses.
Source: Frost & Sullivan
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21

22. Research Objective, Methodology, Background, and Scope
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22

23. Geographic Definitions and
Research Scope
Base Year
2012
Study Period
2012 to 2020
Forecast Period
2013 to 2020
Vehicle Type
Hybrid and Electric (H&E) buses, H&E Transit buses and BRT buses
(above 10 meters in length)
Geographic Scope
The regional markets covered in this research service are:
• North America consists of United States and Canada
• Europe consists of Western Europe, Central Europe, and Eastern Europe (excluding Russia and Turkey)
• China
• India
• Russia
• Latin America consists of Central America and South America
• Rest of World consists of Africa, Middle East (including Turkey), Rest of Asia (excluding China and
India), and Oceania (Australia and New Zealand)
Source: Frost & Sullivan
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23

24. Research Aims and Objective
Aim
The aim of this research study is to provide executive analysis of growth opportunities in the Global H&E
HD transit bus market.
Objectives
• Provide strategic overview of key megatrends and market engineering metrics
• Provide market drivers, restraints, and opportunities
• Provide forecasts for the total transit bus market in key global markets
• Provide forecasts of the H&E HD transit bus market
• Provide insight on future technologies determining the growth of the market
• Provide market share analysis for overall and constituent markets
• Develop an actionable set of recommendations for market entry and growth
Source: Frost & Sullivan
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24

25. Key Questions this Study Will Answer
H&E HD Transit Bus Market: Key Questions This Study Will Answer, Global, 2012
What are the key market and technology trends influencing the H&E HD transit bus market?
What is the HD total transit bus market in key market regions and the penetration of H&E technology
in the total HD transit bus market?
What is the competitive landscape and dynamics influencing growth and development of this market?
What is the split between different technologies used in H&E modules in key market regions?
Source: Frost & Sullivan
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25

26. Research Background
This research study is a short summary capturing content from various recently published and on-going
research in the areas of global commercial vehicle powertrain, chassis, safety, telematics, and regulation
compliance technologies and markets, such as the following:
• NA5E-18 Strategic Analysis of the Global Bus Rapid Systems Market—Completed
• N9FF-18 Strategic Analysis of Medium-Heavy Duty Hybrid/Electric Truck and Bus Market in North
America and South America—Completed
• M783-18 Strategic Analysis of Medium-Heavy Hybrid/Electric Truck and Bus Markets in EMEA Region—
Completed
• M8D2-18 Strategic Analysis of MD-HD CNG/LNG Truck and Bus Market in Western Europe—
Completed
• N8CF-18 Strategic Analysis of Class 6-8 Natural Gas Truck Market in North America—Completed
• N998-18 Strategic Analysis of Brazilian Commercial Truck Market—Completed
• N8E4-18 Strategic Analysis of Class 4-8 Truck Safety Technologies Market in North America—
Completed
• NA53-18 Strategic Analysis of Global Platforms of Major Heavy-duty Truck Manufacturers—Completed
• P4F1-18 Strategic Analysis of Indian Commercial Vehicle Market—Completed
• Strategic Analysis of Medium-Heavy Hybrid/Electric Truck and Bus Markets in China and India—
Completed
• NAAF-18 Strategic Analysis of Powertrain Downsizing Strategies of Major Heavy Duty Truck
Manufacturers in North America—Completed
This study is also supplemented by our on-going continuous interactions with vehicle manufacturers and
suppliers, for alternative powertrain technologies, among other truck technologies.
Source: Frost & Sullivan
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26

27. Research Methodology
Research Methodology: Frost & Sullivan’s research study is based on secondary and primary research
data.
Secondary Research: Extraction of information from existing studies and project material within the F&S
database, to include data and information gathered form technical papers, specialized magazines, seminars
and internet research.
Primary Research: Over 35 interviews have been conducted over phone by senior consultants/industry
analysts with original equipment suppliers, regulation authorities and distributors. Primary research has
accounted for 80% of the total research.
H&E HD Transit Bus Market: Partial List of Industry Participants, Global, 2012
North America
Europe
Asia
New Flyer of America (New Flyer)
Volvo Bus Corporation (Volvo)
Zhengzhou Yutong Group Co., Ltd. (Yutong)
North American Bus Industries (NABI)
Daimler Buses (Daimler)
Shenzhen Wuzhoulong Motors Co., Ltd. (Wuzhoulong)
Gillig Corporation (Gillig)
Iris Bus (IVECO)
Anhui Ankai Automobile Co., Ltd (Ankai)
Nova Bus (Nova)
MAN Trucks and Bus (MAN)
Shanghai Sunwin Bus Corporation (Sunwin)
Sinautec Automobile Technologies
Solaris Bus (Solaris)
Foton AUV (Foton)
BAE Systems
Alexander Dennis Ltd., (ADL)
Build Your Dreams (BYD)
Allison Transmission
ZF
Tata Motors (TM)
Eaton
Siemens
Ashok Leyland Ltd., (AL)
Source: Frost & Sullivan
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27

28. Latin America—Top H&E HD Transit Bus OEMs
With major European OEMs with in-house hybrid systems dominating the brazilian market, hybrid module
suppliers will have to look at Cuba, Peru, Argentina, and Uruguay for market growth.
H&E HD Transit Bus Market: Competitive Benchmarking, Latin America, 2012–2014
OEM
Volvo
Product Portfolio
• Hybrid – 3 models
• Electric – Nil
Hybrid Module
Key Information
Key Markets
• Parallel
(In House)
• Volvo became the first OEM to deliver a
big order (30 units) of hybrid bus in
Brazil.
• Order from BRT corridors (such as an
order of 60 hybrid bus for Curitiba) will
trigger the demand for H&E buses.
• Brazil, Chile,
Argentina,
Peru,
Columbia
Daimler
• Hybrid – 1 model
• Electric – Nil
• Series (ZF)
• Fortaleza, Sau Paulo are expected to be • Brazil,
the first cities to see Daimler’s Hybrid
Mexico, Chile,
Buses purchases.
Argentina,
• Leadership in Mexican market will propel
Peru,
Daimler’s growth in Latin America.
Columbia
BYD
• Hybrid – Nil
• Electric – 1 model
NA
• BYD is expected to start delivery of
Uruguay’s CTS and Buquebus order for
500 eBuses from 2013 through 2014.
• Uruguay
• Brazil
• IVECO, MAN and Scania are other major global bus OEMs expected to start introducing H&E buses in
Latin American nations such as Brazil, Argentina and Mexico.
• Countries such as Venezuela, Comlumbia, Uruguay, Peru and Chile are likely to be explored by
Chinese OEMs as low cost buses will be highly sought after in these regions.
Source: Frost & Sullivan
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28

29. Market Engineering Methodology
One of Frost & Sullivan’s core deliverables
is its Market Engineering studies. They
are based on our proprietary Market
Engineering Methodology. This approach,
developed across 50 years of experience
assessing global markets, applies
engineering rigor to the often nebulous art
of market forecasting and interpretation.
A detailed description of the methodology
can be found here.
Source: Frost & Sullivan
NC7C-18
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