1. INTEGRATED MARKETING COMMUNICATION Driven By The Trust Of Our Customers PRESENTED BY- VARUN BHATIA VARUN KALIA SURINDER JAIN TRIPT TANEJA GOURAV MUKHIJA

4. A joint venture that began in 1984 between the Hero Group of India and Honda of Japan.

5. Hero Honda's Splendor is the world's largest selling motorcycle.

7. Founded: January 19, 1984 in Gurgaon,Haryana, India

8. Headquarters : New Delhi, India

9. Key people: Brijmohan Lal Munjal (chairman & founder)

10. Toshiaki Nakagawa (joint managing director)

11. Pawan Munjal (CEO)

12. Industry: Automotive

13. Products: Motorcycles, Scooters

14. Revenue: U$ 2.8 billion

16. “THE LICENSE RAJ” : Customers in India were forced to wait 12 years to buy a scooter from Bajaj.

17. In the mid-1980s, Foreign companies permitted to enter the Indian market through minority joint ventures.

18. Four Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic Motor Company (Kinetic Honda)

21. Forget price…understand the consumer’s cost to satisfy that want or need.

22. Forget place…think of the consumer’s convenience to buy.

25. Hero Honda CD 100,CD SS, CD Dawn

26. Hero Honda Splendor , Splendor+ , Super Splendor, Splendor NXG

27. Hero Honda CBZ , CBZ Xtreme

28. Hero Honda Passion , Passion+ , Passion Pro

29. Hero Honda Karizma

30. Hero Honda Hunk

31. Hero Honda Pleasure

33. Advertising campaigns

34. Product refreshes

36. Segmentation and sub branding GLAMOUR SPLENDOR NXG KARIZMA ZMR

37. BIKE FOR ALL!!! Rs.37000.00 to Rs.95000.00

38. Youngistaan....

39. Just 4 her.....

40. Fill It Shut It Forget It

42. 3 two months long waves

43. additional sale of 15,000-16,000 motorcycles through each wavehttp://www.idrive.in/tech/framed/unique-Marketing-Strategy-of-Hero-Hond

45. Product differentiation was the key

46. Avoided customer confusion of products

47. Karizma (premium segment) comes with the punch line, “Always game”

48. The ad for the premium segment Hunk doesn’t talk of speed or power at all — the focus is on the looks even while standing

50. Types of Advertisements Celebrity Advertisements…. Brand endorsers- Virender sehwag, saurav ganguly, priyanka chopra, Hrithik roshan, Rajyavardhan rathore.

51. Types of Advertisements Print and Outdoor Advertisement…

52. Types of Advertisements Covert Advertisement… Mujhe Kuch Kehana hai – CBZ Gavaskar Border Trophy – “Man Of The Match” Hero Honda Bike

54. Immense fan following on twitter, face book, orkut .

55. It has approx. 1.25 lakh fan followers on face book.

57. Each product with multiple optional features.

58. Experience speaks.

59. First six service free

60. Once in a year free check up for hero Honda bikes from authorised company service station.

61. Good resale value.

63. Consistent launch of variants in the same models

64. Wide range of colours available in each category

65. Vast network of more than 2100 committed Dealers and Service outlets spread across the country

67. Sales promotion cont…

70. No running around for documentation

71. Attractive finance options

72. Hero Honda passport unique CRM program

74. Ensures quality

77. CREATIVE ADVERTISEMENT

78. Media Habits: find out habits and decide advertising I find the newspaper supplements really worth reading 53% I am a regular cinema goer 27% I am a TV addict 45% When I need information the first place I look is the internet 37% I read a newspaper most days 60% I listen to the radio every day 31%

79. SUGGESTION FOR BUGET ALLOCATION

81. The Green Supply Chain

82. Green Roof

83. Conserving energy

84. Safe manufacturing

85. Green technology