7. C eNSE
Central Nervous System for the Earth.
Consisting of a trillion nanoscale sensors and actuators embedded in the
environment and connected via an array of networks with computing
systems, software and services to exchange their information among
analysis engines, storage systems and end users.
10. Gai a Theor y
The theory asserts that living organisms and their inorganic surroundings
have evolved together as a single living system that greatly affects the
chemistry and conditions of Earth’s surface.
Some scientists believe that this “Gaian system” self-regulates in an
“automatic” manner. Earth's living system appears to keep conditions on
our planet just right for life to persist!
14. +
Intelligent Earth
wouldn’t like us much.
But, Earth
would
Internet.
Internet is logical, scientific...
Just like Earth.
Internet would understand that
infinite growth on finite
Earth is illogical.
16. Unlike us. +
We don’t understand that infinite
growth on finite
Earth is illogical.
17. Unlike us. +
We don’t understand that infinite
growth on finite
Earth is illogical.
“We want MORE from Earth.
We buy things we don't need
with money we don't have to
impress people we don't like”
Dave Ramsey / Tim Jackson /
My pal Matt.
30. Sort it ahht!
Understand the world we live on.
Can Brands can help with that?
Brands make promises.
Represent culture. Promote ideas.
Can brands help us?
What’s a brands role in society?
31. Sort it ahht!
Understand the world we live on.
Can Brands can help with that?
Brands make promises.
Represent culture. Promote ideas.
Can brands help us?
What’s a brands role in society?
But... positive Vs normative - bit
sensible too for humans really...