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Social Media Education Workshop for AAMGA University West

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Sandra Masters
Sandra Masters

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Social Media Presented by Sandy Masters, CPCU, ITP for AAMGA University West August 19, 2011
Let’s Play a Game ,[object Object],[object Object],[object Object],[object Object],[object Object]
Quick Survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Please remember ,[object Object],[object Object],[object Object],[object Object],[object Object]
A short history lesson ,[object Object],[object Object],[object Object],Content Distribution Media Value of Media Today People Influence
The World Wide Web Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Networking: LinkedIn, FaceBook Micro-blogging: Twitter Blogs: Technorati, WordPress, Blogger, Blogspot Photos & Images: Flickr, Picasa RSS & Newsreaders, GoogleReader Wikis: Wikipedia Podcasts: Podcast.com Videos: Audacity, YouTube, Hulu Avatars: Second Life Bookmark storage: Digg, Diigo, Delicious, StumbleUpon Browsers: FireFox, Safari, Chrome Video Conferencing: Skype Presentation sharing: Slideshare Social Platform: Ning Polling: Survey Monkey, PollDaddy Synchronous webinar tools: GoToMeeting, Eluminate Course Management Systems: Moodle E-Learning development tools: Camtasia, Articulate
The Social Web Today
Social Media and Insurance
Social Media and Insurance
Social Media and Insurance
Social Media and Insurance
Social Media and Insurance
Social Media and Insurance
Social Considerations ,[object Object]
Social Considerations ,[object Object],[object Object]
Social Considerations ,[object Object],[object Object],[object Object],“ A reputation that took decades to build can be threatened by a single event”
Social Considerations ,[object Object],[object Object],[object Object],[object Object]
Strategy
Poking Fun at Facebook Video
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.facebook.com/press/info.php?statistics Facebook Facts & Issues http://www.facebook.com/press/info.php?statistics
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook – Privacy Settings
Facebook – Privacy Settings
Facebook Personal URL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook “Like” Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Etiquette Do’s & Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook and Insurance ,[object Object],[object Object],[object Object],[object Object]
BranchOut
Poking Fun at LinkedIn Video
LinkedIn Facts & Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strong Ties – Dunbar’s Number ,[object Object],[object Object],[object Object]
Mining Your Connections ,[object Object],[object Object],[object Object]
LinkedIn Status Updates ,[object Object],[object Object],[object Object]
Asking Questions
Answering questions ,[object Object]
Recommendations ,[object Object],[object Object],[object Object],[object Object]
Groups ,[object Object],[object Object],[object Object],[object Object]
Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Need a Pro Account? ,[object Object],[object Object],[object Object]
Twitter Facts Fascinating real-time insight into hot topics of the day Huge conversation on any topic imaginable 200
Ultimate Convergent Tool
Apparel
Twitter Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitaholics How many of the top 10 Twitterholics can you name (based on followers)?
How I Heard About UBL ,[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lists
Search
Hash tags# and Mentions@ The hashtag symbol helps categorize Tweets by keyword – words preceded by the # symbol are grouped with other Tweets containing that same #word. Clicking on a hashtagged word in any message shows you all other Tweets in that category.
Direct Messages
Related Twitter Apps
Related Twitter Apps
Link Twitter with LI & FB? ,[object Object],[object Object],[object Object]
Twitter and Insurance ,[object Object],[object Object]
Strategy Exercise Work with your teams to develop your Social Media Strategy
Scenario ,[object Object],[object Object],[object Object],[object Object]
What’s Next?
Resources for Further Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ You can’t take something off the Internet. That’s like trying to take pee out of a swimming pool.” NewsRadio, the 1990s TV show

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Social Media Education Workshop for AAMGA University West

Notas del editor

  1. Social Media: Highly interactive technology tools Many-to-Many Online communities Free, easy, fun Content producers New, more efficient way to communicate
  2. Launched February 2004 More than 400 million active users 50% of active users log on to Facebook daily Average user has 130 friends People spend > 500 billion minutes/ month on FB Average user creates 70 pieces of content / month More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. Users create profiles / photos / lists of personal interests / contact info / other personal information. Communicating through private or public messages or a chat feature. Users create / join interest groups and "like pages" “ Like” buttons spreading across internet User set their own privacy settings and choose who can see what parts of their profile. Need 25 fans to get vanity URL