Social Technologies Penn America
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Social media platforms like Facebook, LinkedIn, and Twitter have become important tools for both personal and professional networking and communication. Facebook allows users to connect with friends, join groups, and share updates and photos. LinkedIn is focused on professional networking and allows users to connect with colleagues, find jobs, and build their professional reputation. Twitter is a microblogging platform that allows users to share short updates and find real-time discussions on topics through hashtags. All three platforms provide opportunities for businesses and individuals to engage with connections, but also raise privacy and professionalism concerns that users must navigate.
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Social Technologies Penn America
- 1. Social TechnologiesPresented by Sandy Masters, CPCU
- 2. Quick Survey How many use Facebook (personal vs. business) How many use LinkedIn (personal vs. business) How many use Twitter Disclaimer – this is not a class on how to set up a profile Class structure Video: Social Media ROI: Socialnomics This presentation can be found on Slideshare
- 4. Computers – Internet – Google – Social Media
- 5. Power shifting from Technology (search) to People (social)Content Distribution People Influence Media Value of Media Today
- 6. Social Networking: LinkedIn, FaceBook Micro-blogging: Twitter Blogs: Technorati, WordPress, Blogger, Blogspot Photos & Images: Flickr, Picasa RSS & Newsreaders, GoogleReader Wikis: Wikipedia Podcasts: Podcast.com Videos: Audacity, YouTube, Hulu Avatars: Second Life Bookmark storage: Digg, Diigo, Delicious, StumbleUpon Browsers: FireFox, Safari, Chrome Video Conferencing: Skype Presentation sharing: Slideshare Social Platform: Ning Polling: Survey Monkey, PollDaddy Synchronous webinar tools: GoToMeeting, Eluminate Course Management Systems: Moodle E-Learning development tools: Camtasia, Articulate Web 2.0 Today Apps that facilitate info sharing, interoperability, user-centered design and collaboration on the world wide web Cumulative changes in the way developers and end users use the web Transforming people from content consumers to content producers
- 7. Social Media: Highly interactive technology tools Many-to-Many Online communities Free, easy, fun Content producers New, more efficient way to communicate Click here for Slideshare on “Community The Real Power of Social Media”
- 8. Poking Fun at Facebook Video
- 11. Terms of use
- 12. Data mining
- 14. #1 Facebook – Privacy Settings
- 15. #1 Facebook – Privacy Settings
- 17. JtjMarsh25!
- 19. keypass.info
- 21. Evernote
- 25. 2 million web sites using it now
- 26. Lets user share your content with Friends on FB
- 27. User clicks Like button – then hits user’s friends News Feed
- 28. Used to be the “Awesome” button
- 29. All over the web now – look for it on Yahoo, CNN, others
- 31. Keep on poking away
- 32. Sharing your quiz results
- 33. Invite your friends to some sort of battle
- 34. Reply to broadcast messages
- 35. Post awful pictures of your friends and tagging them
- 36. Friend people you hated in High School
- 37. Friending a friend’s friend (creepy)
- 38. Chain statuses asking you to post whatever it is in YOUR status to “spread the word”
- 39. Dissing your workplace / coworkers / boss while forgetting that they are part of your network (oops)
- 42. #7 Lists
- 43. Places (geotagging) #8 Tell the world where you are! Competes with Foursquare and Gowalla Only available on mobile devices when activated Adjust privacy settings – share with everyone, friends of friends, friends only, or customize
- 45. Easy to create
- 46. Target your ad by location, sex, age, keyword, relationship status, job title, workplace, or college
- 48. Poking Fun at LinkedIn Video
- 53. If you connect with me, I’ll connect with you
- 54. Open to network with people never met
- 55. Bridge networks of closed people
- 56. Won’t do dreaded “I don’t know” as response to an invitation
- 57. Put on your description or username
- 60. Build your personal brand
- 61. Add your LinkedIn URL to your email signature, business cards, and resume
- 63. Advanced search (research companies and individuals)
- 65. How often?
- 69. Search to find a group that interests you
- 70. You can start a group
- 72. Reading List
- 73. TripIt
- 74. Slideshare
- 75. Wordpress
- 76. Events
- 77. Company Buzz
- 79. Job Seeker - $20 - $50 per month
- 81. #10 LinkedIn Ads & Company Pages
- 82. 1/31/2011 Twitter Facts Fascinating real-time insight into hot topics of the day Huge conversation on any topic imaginable
- 83. Poking Fun at Twitter
- 84. …the Ultimate Convergent Tool
- 88. Tweet ups
- 90. Character limits for handle and profile name
- 91. Delay in updating – hard to find accounts
- 94. Lists #1
- 96. #3 Search
- 97. Hashtags # and Mentions @ #4 The hashtag symbol helps categorize Tweets by keyword – words preceded by the # symbol are grouped with other Tweets containing that same #word. Clicking on a hashtagged word in any message shows you all other Tweets in that category.
- 100. Sign up now for Twitter and get your URL
- 102. #7
- 103. #7
- 104. #7
- 105. #8 Twitter – Photo & Video Sharing
- 107. Connect LI updates to Twitter
- 110. Subscribe to “SmartBrief on Social Media” at SmartBrief.com
- 111. Join a Local Club at SocialMediaClub.org