2. When the Tamil song “ Why this Kolaveri Di” was released it hit the You
Tube and became the most popular Indian song. Likewise, Anna Hazare’s 10
million votes against Corruption, Swiss Bank Accounts of famous political
bigwigs and many other stories blew out of proportions. They called this new
publicity blitz “Viral Marketing”.
Despite early beginnings Websites never enjoyed the clout like the
recent non-events striking rich harvests. In terms of the support each one of
these events garnered, the writing on the wall says “Websites have come of
Age”.
Now everyone is on the bandwagon creating Websites. Having created
a website we just cannot sit back and relax. People are not going to flock in and
raise us or our business into high skies just because a sweet face is smiling out
of a Blog. They need to be promoted and that elevation does not come free of
charge. It has a Price Tag. But we are lucky. We have broken ground.
3. Website Promotion Techniques are now available to get the most
inconsequential event onto the Front Page through backdoor entry. But
without money it a great deal of time will be spent for paltry returns. The
following methods will help us increase traffic and lead our website into a
growth expressway.
Search Engine Optimization (SEO) is pretty easy to learn and can be
readily applied. Search Engines like Google, Yahoo, MSN and a host of
others come handy in page ranking and improve traffic. The very object of
SEO is to get our site listed on the first critical pages. To this end
appropriate keywords chosen from Google Ad Words Keyword Tool will
help. To get an idea of the traffic, enter keyword and watch the traffic
flow. Keywords have to be used in titles and repeated judiciously in the
page. All the same their overuse can lead the passage to scam.
4. Reciprocal Links can be established through webmaster with other
websites that matter. Website rankings can be looked up using Page
Rank Lookup, Link Popularity Tool or Google Tool Bar. Such links
will provide access to hitherto unknown and potential users.
Free Articles offered to websites, blogs and magazines can grant
access to a world of potential users or buyers who will look up our
website for details and add them to their list thereby boosting
exposure.
Social Media is a potent weapon that can spread the message
intended. As a matter of fact a Nielsen study found 21% US citizens use
Internet spending as much as 33 hours a month on it and 8 hours of
these are spent on Social Media. A strong presence can easily be
established through an entry into this media.
5. Beyond all this it is necessary to blog regularly in sites that have close
affiliations to our line of thoughts so that a ready market can be
established through such a link. But here it is Quality of our Blog that
matters.
Website Promotion Techniques judiciously chosen and used can set
us rolling in a manner all those viral marketers have succeeded in
creating a niche for themselves in an otherwise insignificant world.
9818282106
sanganaktechnologies@gmail.com
