This talk explores techniques and practices for enhanced creative thinking using EXTERNAL and INTERNAL resources. Attendees will walk away with tangible creative exercises they can use and practice daily to generate more robust ideas and solutions faster.
9. 9
strategic analogs
Creative Exercise Formula:
•Pick your business opportunity or challenge
•List general characteristics of your business
opportunity or challenge
•Select an organization facing a comparable
situation, or a company that you admire in
another industry
•Brainstorm how the other organization would
approach things
10. 10
strategic analogs
B2B Trucking Company
B2B Trucking Company Amusement Rides Wait Times
Challenge: Transportation Time Perceptions
Challenge: Identify Future Growth
Fixing People
B2B Trucking Company
Fixing Things
13. 13
“Intuition is a very powerful thing,
more powerful than intellect.”
- Steve Jobs
14. “Intuition is a very powerful thing,
more powerful than intellect.”
- Steve Jobs
15. 15
Five Minute Centering Exercise
Sit quietly with your eyes closed and deeply, slowly
breathe in and out through your nose. With every
inhale you become calm... with every breath out you
release tension and excess energy. Take a deep inhale
in... bringing energy back into yourself... take a deep
exhale out... release whatever you don't need, from
your muscles, from every cell... any negative emotions
melt away... breathe in... and out... give yourself a
moment and with one last deep breath, open your
eyes.
16. “Intuition is a very powerful thing,
more powerful than intellect.”
- Steve Jobs
17. “Intuition is a very powerful thing,
more powerful than intellect.”
- Steve Jobs
18. “Intuition is a very powerful thing,
more powerful than intellect.”
- Steve Jobs
