What it takes to become a CMO Who do you need to build relationships with What roles and metrics you need to know Which superpowers you need to become the top 1%

1. On
How to become
a CMO
SANGRAM VAJRE

2. Less than 1% of marketers will have a shot of
becoming a CMO.
What are YOU doing to be part of that 1%?
@sangramvajre

3. Build a personal brand
Know your
business
Know your
stakeholders+ +
@sangramvajre
Know your
superpower

4. KNOW YOUR
SUPERPOWER
@sangramvajre
Being intentional is more important being brilliant

5. @sangramvajre
Driver
Doer
D
ream
er
CMO
Extreme
Focus
Credibility
Picture of
Success
Priority
Kindness
Burnout

6. @sangramvajre
Identify your superpower and blindspot
Identify what type of CMO you really are and size
of the organization you could transform
Questions

7. @sangramvajre
I am a _________ best suited for a CMO position at
______ size company.
Write this down

8. KNOW YOUR
BUSINESS
@sangramvajre
You can only be GREAT at one thing

9. @sangramvajre
Team
M
etrics
Storytelling
CMO

10. @sangramvajre
Identify how you can become a better storyteller
Identify the business metrics you need to learn
the most
Identify your gaps and hire them first
Questions

11. @sangramvajre
I am going to focus on ______ by doing ______
each week.
Write this down

12. KNOW YOUR
STAKEHOLDERS
@sangramvajre
Trust is built one moment at a time

13. @sangramvajre
CRO
CFO
C
EO
CMO

14. @sangramvajre
Who makes me the most uncomfortable of the
three roles?
Questions

15. @sangramvajre
I am going to build strong relationship with
my/outside CEO, CRO, and CFO by doing
__________ each month.
Write this down

16. BUILD A
PERSONAL BRAND
@sangramvajre
No one hires the invisible

17. @sangramvajre
Share
Teach
Talk
CMO

18. @sangramvajre
Identify how you are going to build your brand
one day at a time.
Questions

19. @sangramvajre
I will do ________ on a daily / weekly / monthly.
Write this down

20. Build a personal brand
Know your
business
Know your
stakeholders+ +
@sangramvajre
Know your
superpower

21. WHERE DO I
START?

22. Build a personal brand
Know your
business
Know your
stakeholders+ +
@sangramvajre
Know your
superpower
Dreamer CFOMetrics
Publishing my views
weekly

23. Less than 1% of marketers will have a shot of becoming a CMO.
@sangramvajre

24. @sangramvajre
Text CMO to 33777 and I will send you
these slides and worksheets.
Find a mentor and a community to become
1% better each week.
Do this!