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For B2C - Marketing Strategies That Work
Divya Sangwan| Business Manager




                                           1
Why Pinterest ?

Business benefits of Pinterest ?

What can B2C businesses do ?




                                   2
Why Pinterest ?




                  3
4
APR ‘12




SEP ‘11
                    * Source: Compete.com
                                            5
Facebook: 7 billion

Twitter: 182 million




LinkedIn: 86 million

Tagged: 72 million

Google+: 61 million


                       * Source : Hitwise Report
                                                   6
2. 3        Billion
Page Views in
March ‘’12


                       To more than

                4. 0       Million
                   Daily Visitors
                                      *Source: GA April
                                                          7
* Source : Shareaholic.com
                             8
Average Minutes   Per visitor in a month




                                           * Source : Comscore report
                                                                    9
Business benefits of Pinterest




                                 10
Brand Reach
              11
Traffic




          12
Customer Engagement




                      13
Customer
Insights



           14
Sales




        15
What can B2C businesses do ?




                               16
Promote Customer
    Lifestyle



                   17
18
Showcase Brand Personality




                             19
20
Hold Contests




                21
22
Crowdsource




              23
Focus Group Market Research
                              24
Answer “HOW”
of things
(Infographics/Instructographics)




                                   25
Answer “HOW”
of things
(Infographics/Instructographics)




                                   26
Integrate
      Networks



                 27
Optimize Pins




                28
Time
Pins



       29
Thank You



            30

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