1. 427-302 Methods of Social
Sciences Research

2. /

3. •
• a clear unambiguous question able to be
answered through your research project (Albert
et al, 2003)

4. FINER criteria for a good question:
Feasible: Adequate numbers of subject
Adequate technical support
Affordable in time and money
Manageable in scope
Interesting – to the investigator
Novel: Confirms or refutes previous findings
Extends previous findings
Provides new findings
Ethical
Relevant: To a field of tourism study

5. 3
1.
2.
3.

6. ( )
1.
2.
3.

7. ( )
15
1. ..........
2. ..........
3. ..........
4. ..........

8. 1.
2.
3.

9. 1.
1.1 (Questions of Fact)
-

11. 1.
1.2 (Questions of Values)
(Subjective)
:

12. 1.
2.1
:

13. 1.
2.2
:

14. 1.
3.1 (open-
end question)
5 Ws + 1H

16. 1.
3.2 (closed -
end question)
“ ” (yes-no)
:

17. “Well-crafted questions guide the systematic
planning of research. Formulating your
questions precisely enables you to design a
study with a good chance of answering
them”
(Light, Singer, & Willertt, 1990, p. 13)

19. Research Hypothesis
•
•
( )

20. 3
1.
2.
3.

21. ( )
1.
2.
3.

22. ( )
1. …………………..
2.
……………
3. ………………..

23. 1.
2.
3.

24. 1. 2
1.1 1:
1.2 2:
2.
3.

25. 1. (Null Hypothesis)
2. (Alternative Hypothesis)
1. (Null Hypothesis : Ho)
“ ”“ ”
“ 0”
Ho:  =  or    = 0
1 2 1 2
2

26. 1. (Alternative Hypothesis : H1)
“ ”“ ” “ 0”
2
2.1 H1:  ≠  or    ≠ 0
1 2 1 2
2.2 H1:  >  or   ≠ 0
2 1 1 2
or
  > 0
1 2

27. 1. (comparative
hypothesis)
2 2
“
”

28. 1. (relational
hypothesis)
2
“
”

29. “
“

30. Things to remember while working
on research hypothesis
As you gather more information and make
more progress on your project, the research
hypothesis will become more detailed and
refined.
This means that your original
research hypothesis might
change while you are designing
your project, but that’s ok.

31. Things to remember while working
on research hypothesis
However, once you begin your
project, it is not ethical to change the
hypothesis.

32. (Variable) vary =
able = Variable =

34. ( )

36. .
.
•
• GPA
•
•
•