This presentation about the new product development, & how to make new product some contents that help how to make new product, promotion, price strategy.

1. Topic
Solar panel & Wood stove
New product development

2. CONTENT
• Introduction
• Market mix program
• SWOT Analysis
• Product development process
• Segmentation
• Market Research
• Four C’s
• Sale promotion

3. MISSION
Our belief is to provide a best
quality services to our customers

4. Vision
To become market leader by creating customer
worldwide through innovation and modern
products.

5. LOGO
Lightening is everywhere

6. Product Idea
Process
• Idea generation
• Idea screening
• Concept development and testing
• Market strategy development
• Business analysis
• Product development
• Test marketing
• Commercializing

7. INTRODUCATION
The solar camping tent with wood stove have a unique design
and many of facilities in it. There is easily carry able .

8. Design and Structure
The design and structure of our product is unique shape to other
competitors product , in our product have a different styles . The
innovation of our is different styles and color .
Orange solar camping tent
Lighting solar camping tent
Solar panel
solar battery ,and the other facility of our product is in optional is
to charge a heater for solar panel battery.

9. Structure Of Solar tent

10. 4c’s
Company
Customers
Competitors
Climate

11. COMPANY
Our company is the world's largest company with their
innovating products for the customers for fulfilling the
needs the need of customer .Now our company make
a "Solar camping tent and wood stove "to satisfied the
tourist need and other camping facilities as like:
(Camping visit , annual summer camping for students
that should be use our product in those time ) in easy
way

12. CUSTOMER
Our main target people are tourist . we provide our
service in those areas where their have is no
concept of any hotel and rest house . Our product
provided all those things that a tourist are need for
our tour . our product is broadly use for those
areas (Forest , Boreal areas )

13. Competitors
competitors is compulsory for anything but the high
quality service product so, there have many
competitors but our product is easily compete to every
product .
The competitors are direct or indirect but our product
competitors are direct .
• Solar Ups
• Solar Generators
• New line tent

14. Climates
We were design of our product is just like that to
cause of our journey .it is provided you a shelter to
sun and rain and other environmental effect , the
plastic sheet of tent is provided a security from
harmful.

15. MARKET MIX
Product
Price
Placement
Promotion
packaging
positioning

16. PRODUCT
Our product is quite different from the other solar
products like as (solar ups and solar generator ) .
There have a great solution to the tourist that help for
the camping. The product is fulfills the tourist need in
easy way.

17. Product CONT
• Solar panel chips
• 3G internet
• Pocket type solar charger
In solar camping tent we are providing a camping stove to
help the tourist for cooking and other.
• cooking on wood
• electricity to charge phone
• Flash light
• other electronic grids

22. price
Price is also an important component of value . our
customer is our consumer, a customer is a market king , our
belief is to providing a superior values and services to the
customer. We are trying to produced best quality product
for the customer , so that customer invest the money for
their own best use.
Our product price is (50,000)

23. Price Strategy
There have two type of price strategy , in our product we have
to use a price skimming.
• skimming strategy:
We will use skimming strategy for our product
because our product provide unique feature and best
service then our competitors . There have very
difficulty to compete our product. Because we were
providing different packages to our customers.

24. PLACEMENT
We will provide our product in those areas where
there is no concept of hotel and any rest house as
like that (forest , boreal areas , desert).

25. PROMOTION
Promotion channels are :
• Social media
• Newspaper
• Television
• magazine

26. Positioning
Production of huge energy cost
Easily carrying
Specially design for the tourist
Solution for the problem of tourist
Long time lasting

27. Segmentation
Geographic:
On the basic of the product we were distribute our
product on the basic of:
• Area
• Region
• Country

28. Targeting
Our product is unique to other products . It is
design to make the product to the tourist to help
the problem that they face during the tour . We
were make our product to provide the facility of
cooking , flash light , phone charging , 3G internet

29. SWOT Analysis
SWOT analysis is very imported for every product
and company .

30. Strength
• solar camping tent and wood stove give a best
service shelter to the man .
• A clean service should be provided , with a safe
journey .
• A wood stove , and camping tent have a small
packing .
• A easy and best shelter of the tourist , and trips .

31. weakness
• The main weakness of our product is a huge of
solar panels chips that have a costly and every
person is not be used.
• To aware a people and use a huge cost for
awareness.
• A huge market cost are to be utilize

32. Opportunities
• A long lasting and powerful product that should
be easily use.
• In our country Pakistan and other countries that
have a huge demand of our product .

33. Threat
• Environmental crises are effected on that.

34. Thank You