This presentation caters to al the mobile developers who want to monetize their apps and suggests how to plan an app for monetization with Mobile Ad Network Partners

1. APP
MONETIZATION
STRATEGIES

2. Mobile Apps Economy
• In 2012 the global app economy - $53Bn
Expected to expand at a 28% CAGR up to
2016, reaching $143Bn
• Indian marketplace has a small piece of this
pie
• How much of it will your Apps get ??

3. Developing apps for Monetization
• Paid Apps
– Technically flawless
– Innovative design
– Regular updates that add
value
– Offering clear value to buyer
– App should not have free
alternatives
– Good retainability

4. • Free Apps
– Great Quality
– Adequate provisioning for
placing Ads
– A good promotion plan
– Small size
– Compatibility across versions
and HW range
– Timely Updates

5. Promoting your App
• SEO, SEM & SMM that
you can do..
• A great app promotes
itself!!
• Your Monetization
partner can help 
• Using multiple App
Marketplaces

6. Ways to Monetize
• Paid Downloads
• In App Ads (Text, Banners)
• Full Screen, Rich Media &
Interstitial Ads
• Freemium Model
• In App Purchases
• Sponsorships
• Affiliate Model

7. Finding the right Monetization Partner
• How many ad impressions
served Globally
• Competitive Rates
• Support Quality
• Timely Payouts
• Promotional Support
• Technological Prowess

8. Ads Integration Methods
• Ads SDK
• Ads`N`velop
• API (Server to server)
• Ad Codes

9. App Revenue Models
• eRPM, CPM,CPI,CPD,CPA & CPL
• Min Payment & Payment Cycles
• Active User Base Info
• Ad fill rates

10. Insights
• Great opportunity awaiting developers
• A great app + great promotion + great
monetization partner (MAdN) = huge money
• Advertising should be part of the
experience, not an interruption of it
• App’s Innovation Quotient and apt
Monetization planning is the Key

11. “Even water is free, but to get mineral water you
have to pay.”

12. sanjay@adiquity.com
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@adiquity
www.adiquity.com