Leaving the job at Kotak Mahindra and beginning her own company was an utterly tough choice to make At the age of 51, she quit her well settled job and started Nykaa Her journey is an illustration of Indian women achieving the impossible http://bit.ly/2pNCEVc

2. • Former investment banker, founder and CEO of multi-
brand beauty retailer NYKAA.
• Belongs to a Gujrati family, born and brought up in
Mumbai.
• Graduation from Sydenham College of Commerce and
Economics
• Master’s in management from Indian Institute of
Management, Ahmedabad.

3. • Started her career with A. F. Ferguson & Co. as a
consultant.
• 19 years of work experience as Investment Banker with
Kotak Mahindra Group.
• In 2005, she took over the post of Managing Director and
made Kotak Mahindra a famous leading IPO Banker.
"If we tried to think of a good idea, we wouldn’t have been
able to think of a good idea. You just have to find the
solution for a problem in your own life." -Brian Chesky

4. • The idea of NYKAA came to Nayar’s mind when she
visited a Sephora store in US. The sales associate
recommended her best products and showed the best ways
to use them. Though she wasn’t a regular customer of
beauty products, still she had spent hundreds of dollars.
She felt a need to bring this concept in India, to have all the
brands in a single store.
“I wanted to stand for those women who want to be
beautiful for themselves, not for men or other women.”
- Falguni Nayar

5. • She took a huge step by quitting her well-established job
at the age of 50 and stepping into an entrepreneurial
journey.
• Nykaa was found in 2012.
• She considered all user feedbacks to develop a loyal
customer base for Nykaa.
Nayar’s journey sounds like very easy job? Well it wasn’t as
it seems like. It’s not easy for anyone to quit job at the age
of 50 and start a totally different stream business from
scratch.
“Being an entrepreneur is not an easy job. An Entrepreneur
is like a roller-caster. If you are stronger from inside, you
can enjoy it.”

6. • Being an Investment banker she was well aware of
intricacies of raising funds and investment in a business.
• The first phase of her business was developing a site and
creating a user experience for the customers.
• The second phase was to get the genuine products to the
store and to make them available for customers at genuine
prices.
• Then comes the Marketing and Promotion into picture to
make the brand popular.
She overcame all the challenges at every phase by her
dedication and hard work.

7. • An e-commerce website that offers beauty and wellness
products from all the leading brands including Lakmé,
Kaya Skin Clinic, L'Oréal Paris, etc.
• It has stores in more than 17 stores now and is
expanding.
• It has over 850+ curated brands and over 1 lakh
products.
• It offers a comprehensive selection of makeup, skincare,
hair care, fragrances, bath and body, luxury and wellness
products for women and men.

8. The brand is now an epitome in wellness and beauty and
is very popular, speciallly among an age group of 22-36.
• Nykaa is further opening its luxury stores (Nykaa
luxury) in premier destinations.
• Nykaa has also been a front runner in bringing
international luxury brands to India, which is obviously
because of overwhelming response of Nykaa customers.

9. • In 2018 Nykaa collaborated with Femina and organized
Nykaa Femina Beauty Awards 2018.
• Business Today featured Nykaa's founder Falguni Nayar
in The Most Powerful Women in Business 2017.
• Nayar also won the ‘Woman Ahead’ award at the
Economic Times Startup Awards 2017

10. • Nykaa also raised funds for Project Nanhi Kali on
International Women's Day, 2015. Project Nanhi Kali is an
Indian NGO that provides primary education for
underprivileged girls in India

11. /drilers /drilers @drilersfortalent @drilers

12. www.drilers.com