Gadhavi Sunilkumar Shankarbhai is an experienced senior marketing leader with over 20 years of experience in sales, marketing, business development, and operations management in the cable and wire industry. He is currently the Senior Manager of Marketing at KEI Industries Ltd. in Ahmedabad, where he has helped increase annual revenue and profits to INR 11 crores. He has a strong track record of developing innovative marketing strategies and business plans, implementing sales programs, managing distributors and dealers, and acquiring new business opportunities. He holds an MBA in Marketing and a Bachelor's degree in Instrumentation and Control Engineering.
1. GADHVI SUNILKUMAR SHANKARBHAI
Mobile: 09374894036 ~ E-Mail: sanjugadhavi@yahoo.co.in
ASPIRING FOR SENIOR LEVEL ASSIGNMENTS
Planning ~ Sales & Marketing ~ Business Development & Operations
New-Business Rainmaker Driving Regional Launch & Rapid Profits
Industry Preference: Cable and Wires ~ Location Preference: Ahmedabad, Rajkot or Baroda
AN OVERVIEW
Senior Marketing Leader bringing in rare level business acumen and record of achievements developed in over 20 years in Sales &
Marketing, Planning, Customer Relationship Management, Distribution Management as well as Team Management majorly in Cable
& Wire domains. Currently associated with KEI Industries Ltd., Ahmedabad as Senior Manager – Marketing.
A keen strategist & performer with expertise in managing entire sales & marketing operations by ensuring optimal utilization of
resources; distinction of accomplishing multi-fold revenue increase. Recognized for professionalism, positive mental attitude,
commitment to excellence and demonstrated ability to communicate and work with Senior Management, Associates, Dealers /
Distributors & Key Customers. Proficient in capturing new market opportunities for accelerating product launches/promotions/
branding activities.Expertise in developing & managing channels & distributors in order to derive the required market share,
revenue and profit of the organisation; drove regional business through channel & strategic alliances. An impressive communicator
with honed interpersonal, team building, negotiation and analytical skills.
AREAS OF EXPERTISE
Strategic Planning Sales & Marketing Business Development
P&L Management/New Set-ups Distribution Management Techno-commercial Operations
Product Promotions/Branding Market Research Penetration Client Relationship Management
EMPLOYMENT HISTORY
Since Jun’08: KEI Industries Ltd., Ahmedabadas Senior Manager - Marketing
Key Result Areas:
Developing innovative marketing plans and business directions of the Ahmedabad & Saurashtra regions covering Retails &
Project sectors (Industries and Govt.) domains to ensure maximum profitability in line with organisational objectives;
Implementing sales programs/strategies to improve the product awareness in markets by brand building and market
development efforts
Reviewing and interpreting the competition after in-depth analysis of market information to fine-tune the marketing strategies
and escalate business volumes
Identifying and networking with reliable dealers/channel partners resulting in deeper market penetration and reach
Dealing with different consultant &contractors in order to acquire new business opportunities and approval of the brand name
in upcoming projects
Taking care of complaint management functions viz. ensuring & resolving technical issues of products - cables & wires
Actively involved in techno-commercial operations viz.:
o Attend the tender opening in Government &Public sectors; carrying out final negotiations meeting in industries and
Govt. / Public sectors
o Maintaining the records of payments and all other statutory forms collections from all customers of the assigned area
Highlights:
Significant contributions in initiating brand management as well as dealers development process
Played a vital role in acquiring revenue & profitability worth INR 11 crores, annually
Feb’04-May’08: Tera Cables India Pvt.Ltd., Ahmedabad as Assistant Manager – Marketing
Key Result Areas:
Drove business growth through identification & penetration of new market segments for attainment of targets with a view to
optimize revenue
Conducted extensivemarket research inorder to analyze& assess market potential, tracked competitor activities for providing
valuableinputs fornew product developmentviz. Electrical FlexibleWires andCommunicationCables of Copper & Fibre Optics
Tapped areas of growth & proposing new projects to the management to capitalize on such opportunities through market
intelligence activities
Accountable for quoting the bulky tenders of Govt. Major PSU and Expert Market
2. Mar’96-Jan’04: GMTL Factory Plant, Ahmedabad as Plant Superintendent
Joined as QC & Final Testing Engineer
Key Result Areas:
Controlled overall plant operations with team of Shift Engineer,Supervisor and Workers
Took effective action for improvement and efficiency of man, machine and materials
Ensured & ledzero defect products by analysis of thedaily production report;steered corrective action to remove the defect and
ensure the best quality product
Involved in ISO activities and implementation of ISO 9001 clauses
SCHOLASTICS
Masters in Business Administration (Marketing)in 2002
B.K.School of Management with 2.98 GPA
Bachelors in Engineering (Instrumentation & Control)in 1995
L.D. Engineering College, Gujarat University
PERSONAL SNIPPETS
Date of Birth: 5th February, 1973
Address: A-25, Vishwakarma Vihar Society, Jodhpur Char Rasta,Satellite Road, Ahmedabad-15
Marital Status: Married
Nationality: Indian