Whiskey is the largest category in both value and value terms in the spirits market in Portugal. It is also forecast to register the fastest growth during 2014-2019. On-Trade Sales is the leading distribution channel in Portugal's Spirits market while sales through Hypermarket and Supermarkets registered decline growth during 2011-2014.

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Spirits Market in Portugal Consumer and Market Insights
Global Share and Size, Growth and Trends, Costs and Price,
Forecasts from 2014 - 2020
Whiskey is the largest category in both value and value terms in the spirits market in Portugal. It is also
forecast to register the fastest growth during 2014-2019. On-Trade Sales is the leading distribution
channel in Portugal's Spirits market while sales through Hypermarket and Supermarkets registered
decline growth during 2011-2014.
Key Findings
Economic recovery will provide growth opportunities to manufacturers of consumer goods in Portugal
Portugal's Spirit market is forecast to grow at a lower rate both in value and volume terms during 2014-
2019
The Whiskey category has the largest volume share in Portugal's Spirits market
The Whiskey category will register the fastest growth in value terms during 2014-2019

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On-Trade sales is the leading distribution channel in the Spirits market in Portugal
Glass is the only packaging material used in the Spirits market in Portugal.
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spirits-market-in-portugal/details
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty
Spirits, Tequila and Mezcal, Vodka, Whiskey, with inputs on individual segment share within each
category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, including private label growth analysis from
2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets and
Supermarkets, Convenience Stores, Food and Drinks Specialists and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in
terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid
plastics, rigid metal and others; container data for: trays, tubs, foils and others.
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and
volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and
opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan
effective market positioning
Our team of analysts have placed a significant emphasis on changes expected in the market that will
provide a clear picture of the opportunities that can be tapped over the next five years, resulting in
revenue expansion

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Table Of Content
Introduction
Classifications and definitions
Methodology
Market Overview
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Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Portugal Spirits market
Historical and projected sales in the Portugal Spirits market
Degree of trade up/down-trade in the Portugal Spirits market
Comparison of Portugal Spirits market compared to other key countries
Market volume of Portugal Spirits by category
Historical and project market value of Portugal Spirits by category
Winners and losers in the Portugal Spirits market
Segment share of the category and change in market share in the Portugal Spirits market
Penetration of private label, by categories, in the Portugal Spirits market
Private label performance compare to national brands in the Portugal Spirits market
Leading companies in the Portugal Spirits market by category
Leading brands in the Portugal Spirits market by category
Retailer and packaging
Leading retailers in the Portugal food market
Leading distribution channels in the Portugal Spirits market
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portugal/details
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Market Research Reports and Insightful Company Profiles
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