2. Content sheet
! About 9Yards
! Our Promise
! About the Founders
! Awards and Accolades
! What we do
! Contact details
3. Who We Are
! 9Yards is a marketing consultancy driven by passion. Our key
strength and specialization is in understanding your brand and
creating custom marketing solutions.
! Our primary focus is to work closely with clients and help them
succeed in setting and meeting their marketing goals. We offer
total support and a commitment to communicate their ideas
in a strategic, creative, and cost-effective manner. We
specialize in end to end marketing services. Be it market
segmentation, brand positioning, marketing strategy, creative
concepts, internal communication, media identification, digital
media presence, we do it all.
! We expertise in strategies to engage customers and improve
business opportunities, both through retaining existing clients
and attracting new patrons. Through a well-developed and
targeted campaign, a successful marketing strategy and plan
will help companies achieve defined and measurable goals.
4. We Promise
! To thoroughly understand the objective of the brands and
develop customized marketing plans for them
! To help start-ups make a mark and reach out to the apt target
audience in this cluttered market
! To ensure that the client gets the bang for the buck every
time.
5. About the founders
Nasir Imam
! Nasir is a highly skilled Marketing and SCM professional
who comes with over 14 years of global market
experience with strong work ethics. He played an
important role in setting up the entire supply chain and
marketing teams for Unisys in India. Nasir has got
significant exposure to USA, Europe and LACR markets in
private and public sector. Has worked closely with
Brands like Tommy Hilfiger, RCE electronics, Unimetrix,
Pine1 etc. and has won several prestigious awards
during his tenure in corporate world.
! Nasir is committed to excellence by reducing the
company’s total cost of ownership while increasing the
return on investment through leveraging resources.
! Have been appreciated and rewarded for out of box
thinking and providing innovative ideas to complex
problems.
! He was awarded with the Best Manager and Target
Achiever Award at Meridian group of companies. A
team builder with a positive attitude and an
exceptionally strong record in people development.
Unmatched ability to motivate people towards a
common goal and synergize teams.
6. About the founders
Sanober Mannan
! A dynamic marketing enthusiast with over 12 years of
hard-core marketing and advertising experience across
Fashion & Lifestyle, FMCG, Mobile service providers,
Bank/insurance etc. Has worked on brands like Britannia,
Airtel, Titan, Tanishq , ING Vysya Bank, UB to name a few.
! Marketing and Advertising has never been a job for her.
It is her passion. She is known for her great intuition and
hold on the consumer’s nerve. It is this quality of her that
has led to all the innumerous successful campaigns that
she has handled over the years.
! Sanober is best known for her skills in Brand Consulting,
Campaign Management, Marketing Plan, Media Plan,
Digital and Blogger Activations.
! Her prudency of using the marketing budget is a rare
quality not many marketers can boost off. Bang for the
buck is what she believes in.
! Her love for the subject and her eagerness to help more
and more brands to create a name for themselves has
led her to start 9Yards Marketing Consultancy Pvt. Ltd.
7. ! Sanober has won the
prestigious Dream Team
Award for her ‘outstanding
contribution towards creating
a new segment – IVA, Fine
Fashion Jewellery.
! Dream Team is the highest
order of an award from Titan
Company given to teams
which show exemplary effort,
high degree of excellence
and innovation.. The winners
are chosen after a rigorous
evaluation of all team efforts
by a cross functional jury.
8. Her campaigns have won multiple
awards for Tanishq
! Effies - 2 Gold, 3 Silver and 2
Bronze
! Economic Times award -
retail launch of the year
! Emvies
! Many Many Big Bang Awards
with 3 times the ward of
Client of the Year.
! The Retail Jeweller Awards
! Franchisee India Awards
! Star Awards
9. Our Offerings
! Marketing Plan
! Segmentation
! Media Mix plan
! Creative approach
! Events
! Celebrity requirements
! Bloggers’ meet & Influencer program
! Brand tie-ups
! Video/AV
! Brand Positioning and Launch
! Consumer Insight
10. Marketing Plan
! Looking for an outsourced marketing manager on a
project to project basis?
! We at 9Yards provide you the best of marketing
brains in the country, and you don’t have to pay a
huge amount for it.
! We can take care of your complete marketing
requirements
11. Segmentation
! Huge amounts of time and money, without a clear
potential for good ROI is a recipe for disaster, we
help you clearly define your Target audience.
12. Media Mix Plan
! We ‘plan’ advertising campaigns that reach
intended audiences, with the minimum amount of
wastage.
! Media planning and buying with be made easier
with the help of media experts at 9Yards.
13. Creative Approach
! We build an ecosystem of offbeat ideas and
creative thoughts that help you stand out.
! Print ad
! Hoarding
! Leaflet
! Catalogue
! Look Book
! Website
14. Events
! We give you fully tailored marketing solutions – in the form of events
whether it’s corporate functions, seminars, cocktails, mall/office
activations, fashion shows or networking.
16. Celebrity Requirements
! Need a celebrity for opening of your store or for endorsing your product?
! We can help you choose and provide the right kind of celebrity both national
and regional for your brand.
17. Bloggers’ Meet & Influencer
Program
! Bloggers today have become one of the most cost effective brand
ambassadors.
! With thousands of followers across the country we can reach out to the
relevant audience at low cost
! At 9Yards we can engage with the industry specific bloggers and conduct
an event wherein we invite them and they cover the product or service
across their social media platforms
19. Brand tie-ups
! Attract customers and engage your audience at an
extremely low cost way whether it’s offline or online.
! We help you find the right kind of brand which
shares a similar target audience as your brand and
help you reach out to them at the lowest cost.
21. Brand Positioningand Launch
! We create strategies and plans for the launch of a
new brand, re-launch of an existing brand and
promote a product or attract a new audience
! Unsure about branding? Create a visual identity that
creates trust and familiarity with a consistent visual
voice.
! Brand name
! Logo unit
! Stationary
! Website
22. Consumer Insight
! Our strategy is backed with in-depth research and
understanding of the target audience and market
sentiment.
! We specialize in primary research - one on one,
focus group and competition analysis and can
customize the same based on the client’s objective
