1. Project Guide:-
Miss. Jayashree Patade
Head Of Department:-
Mrs. Geeta Atkar
Prepared By:-
Mr. Dawange Santosh Kailas.(46)
Mr. Ghadge Akshay Sanjay.(47)
Mr. Gire Sanket Ramesh.(48)
Mr. Talekar Vikas Dilip.(49)

2.  Introduction
 Proposed System
 Existing System
 Modules
 Mobile Client
 PMSE Server
 Re-Rank Search Results
 Ontology update and Click-through collection
 Conclusion

3.  We propose a personalized mobile search engine (PMSE) that
captures the users’ preferences in the form of concepts by
mining their click through data.
 Due to the importance of location information in mobile
search, PMSE classifies these concepts into content concepts
and location concepts.
 In addition, users’ locations (positioned by GPS) are used to
supplement the location concepts in PMSE.

4.  The user preferences are organized in an ontology-based,
multifaceted user profile, which are used to adapt a
personalized ranking function for rank adaptation of future
search results.
 We prototype PMSE on the Google Android platform.
Experimental results show that PMSE significantly improves
the precision comparing to the baseline.

5.  Most of the previous work assumed that all concepts are of the
same type.

6.  Observing the need for different types of concepts, In
particular, recognizing the importance of location information
in mobile search, we separate concepts into location concepts
and content concepts.

7.  Mobile Client
 PMSE Server
 Re-Rank Search Results
 Ontology update and Click-through collection

8.  In the PMSE’s client-server architecture, PMSE clients are
responsible for the user click-through and the ontologies
derived from the PMSE server.
 The PMSE client would only need to submit a query together
with the feature vectors to the PMSE server, and the server
would automatically return a set of re-ranked search results
according to the preferences stated in the feature vectors.

9.  Heavy tasks, such as RSVM training and re-ranking of search
results, are handled by the PMSE server.

10.  The search results are then re-ranked according to the weight
vectors obtained from the RSVM training.

11.  When the user clicks on a search result, the click-through data
together with the associated content and location concepts are
stored in the click-through database on the client.
 The click-through are stored on the PMSE clients, so the
PMSE server does not know the exact set of documents that
the user has clicked on. This design allows user privacy to be
preserved in certain degree.

12.  The average time taken to fetch standard search results, re-rank
& display them is less than 2 seconds, which is acceptable &
almost real-time on a mobile device.
 We also proposed two privacy parameters, min-Distance and
exp-Ratio, to address privacy issues in PMSE by allowing users
to control the amount of personal information exposed to the
PMSE server.

13. THANK
YOU!!!