The world around us is changing rapidly, so organizations need to evolve. The question is: how do we transform our business to use disruption to our advantage? How do we leverage technology to enable our transformation? Join our session to hear how Bavaria is using technology to be the smartest beer company in the world.

1. THE ESSENCETHE ESSENCE

2. 1925-2001
1850-2008 1913-2001
1865-
1860-2015
1927-1991
1883-2005
1985-2010
1887-2015
Greed, Internal focus,
Mismanagement,
Incomprehension,
Technology, Inertness,
Arrogance, loss of values

3. I THIS ERA
?

4. From
To
Egosystem
Ecosystem

5. organization
Customer
Consumer
Competitor
Supplier
Investor
Buying
Group
Structure, Processes &Systems
Union
Public
Entity
Culture
Technology
Politics
Values
Environment
Legislation
Community within an ecosystem

6. It’s about
Strategy and
Architecture
Cloud is not just flashy terminology

7. MARKETS
Channel
Segments
Channel
Segments
COUNTRIES
MOMENTS
CONSUMER DEFINITION
Product
Brand
Experience

8. To reach and connect with every Ethiopian
We want theworld to Enjoy our Beer!
With roots in local society, we brew for the
worldwide market
→a cold Habesha for every Ethiopian