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How well do retailers know Singapore consumers’ shopping habits? Do they personalise, or mass purchase? What do consumers want from retailers to make their present-hunting experience a fuss-free, joyous one?
SAP Hybris surveyed more than 1,000 consumers in Singapore this November 2016 to uncover Christmas shopping habits amongst Singapore consumers, and how (un)happy they are with the gifts they have received in the last 3 years.