Sales & Marketing Alignment: 4 Things You Need to Know to Stay Competitive
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Aberdeen Group research and SAP have shown that companies optimizing the marketing & sales relationship grow revenue 32% faster year-over-year, compared to those without such alignment. As a best-practice, such alignment is clearly a worthwhile pursuit, but how does one actually achieve it? For answers, look to the following actions and enablers commonly used by Best-in-Class organizations. Register and get the full report: http://www.hybris.com/en/downloads/white-paper/marketing-sales-alignment-2016-who-agile-enough-to-win/588
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Sales & Marketing Alignment: 4 Things You Need to Know to Stay Competitive
- 1. This document is the result of primary research performed by Aberdeen Group and represents the best analysis available at the time of publication. Unless otherwise noted, the entire contents of this publication are copyrighted by Aberdeen Group and may not be reproduced, distributed, archived, or transmitted in any form or by any means without prior written consent by Aberdeen Group. www.aberdeen.com GAIN A COMPETITIVE ADVANTAGE WITH SALES & MARKETING ALIGNMENT Aberdeen Group research has shown that companies optimizing the marketing & sales relationship grow revenue 32% faster year-over-year, compared to those without such alignment. As a best-practice, such alignment is clearly a worthwhile pursuit, but how does one actually achieve it? For answers, look to the following actions and enablers commonly used by Best-in-Class organizations. 57% more effective at closely aligning marketing & sales with common goals/KPIs 91% more likely to deploy enterprise social collaboration platforms 42% more apt to have a centralized report of all current sales deals identified by stages or likelihood to close 38% more likely to ensure always-on availability of marketing-generated sales content 25% more likely to track marketing campaign results based on subsequent sales activity Best-in-Class organizations are: The bottom line: Marketing and sales alignment drives distinct and desirable benefits for those who achieve it, but the process often takes clear and deliberate steps. Beyond what’s noted in this document, marketing and sales departments must have ongoing and comprehensive communications to not only arrive at alignment, but to maintain it as well. 12770 Read the full report: Marketing / Sales Alignment 2016: Who is Agile Enough to Win?, March 2016, Aberdeen Group Compared to All Others.