2. Why Green marketing?? Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in it or produced and/or packaged in an environmentally friendly way. As resources are limited and human wants are unlimited, it is important for the marketers to utilize the resources efficiently without waste as well as to achieve the organization's objective. So green marketing is inevitable.
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5. The color palette has been chosen to reflect the philosophy of Videocon Group i.e. the color green is symbolic to the company's ecology drive.“ Videocon is positioned itself as a reliable and valueformoney product.
10. Nokia: The Take-Back Campaign The Take-Back campaign is running successfully in 85 countries. It was recently launched in India, specifically in Bangalore, Delhi, Gurgaon and Ludhiana, with over 1,300 recycling bins distributed just in the first months.
11. LG has insisted mainly on power management, while Nokia has centered its attention on the use of recyclable materials. Samsung has produced marketing-friendly green devices like its Restore and Reclaim and has mainly focused on producing phones with reduced toxins, by removing BFRs (bromide flame retardants) last year. It also plans to remove most other toxins by the end of 2012. Sony Ericsson, with its GreenHeart line, concentrates mainly on packaging.
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13. Apple is somehow unique by making most of its handsets out of strongly recyclable materials. The iPhone 4 has glass for both the front and back sides and a frame made of steel. The iPhone 3GS still uses plastic, but this less recyclable material is more commonly found across its competitors.
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15. SAVE PAPER. SAVE TREES. SAVE THE WORLD IDEA Cellular, the 3rd largest GSM mobile service operator in India, has its own way to promote the brand . IDEA has launched an ad: Use Mobile, Save Paper. This ad also features IDEA’s brand ambassador AbhishekBachchan, but as a tree! This new ad is sixth in the series. The preceding campaigns were ‘Championing a world without caste’, ‘Championing a world in which no one suffers from the disability to communicate’; ‘Education for All’, ‘Participative Governance’, and the last ‘Walk When You Talk’.
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17. Save our Tigers campaign is collaborative effort from Aircel and WWF India to save the wildlife especially tigers worldwide. AmitabhBachchan has joined the initiative as the campaign ambassador Dhoni who roars for our Tigers in Aircel Save our Tiger Ad KiranBedi,Raina and baichung bhutiafollows the same
18. What is the Green Economy? The “green economy” refers to the burgeoning economic sector that is focused on environmental sustainability. The green economy seeks to address the interdependence of human economic development with the health of the natural ecosystem. One of the driving principles behind the green economy is natural capitalism – that the world’s economy ought to be considered within the larger economy of natural resources and ecosystem services that sustain us. This is fundamentally different from the traditional model that views natural resources as materials whose only value is use by humans for economic gain. The green economy moves towards the ideal that human prosperity does not have to be detrimental to the natural world.
19. This cross-tabulation reveals that the brands most associated with green do not necessarily adhere to the most green practices as defined by Greenpeace, in the case of Dell, Hewlett-Packard, Apple and Microsoft. In contrast, some brands, like Samsung and Nokia, are not getting credit with consumers for their green realities. So, how are consumers evaluating brands’ environmental initiatives? Information on a product’s packaging (33 percent) is twice as important as a product’s design (12 percent) to consumers assessing technology green-ness.Brand web sites are twice as important (32 percent) to consumers as a source of information for a product’s green-ness than their friends or peers (13 percent). Important to brands’ prioritization of marketing resources, 54 percent of 25-34 year-olds say they are willing to pay more for green technology, while 23 percent of those 65 and older say a green electronics approach is not important to them.
