Personal Information
Organización/Lugar de trabajo
Milan Area, Italy Italy
Ocupación
Communication & Marketing Manager at Zodio Italia
Sector
Retail
Sitio web
casabrico.bricocenter.it
Acerca de
- Analysis and positioning for the italian market
- Definition of medium-long term marketing strategy
- Definition and management of the seasonal catalogue (products, offers and editorial plan)
- Definition and management of the fidelity program and CRM activities
- Development of brand positioning strategy and construction of a brand awareness plan
- In store communication
- Definition and coordination of in-store events (blogger, community, events)
- Definition and management of the opening campaigns
- ATL and BTL strategy and coordination
- Development and coordination of digital and e-commerce strategy
- Analysis, definition and management of online catalogue
- Social and mobile strat...
Etiquetas
mobile couponing
mobile marketing
brand community
gamification
branding
social network
blogger
social media marketing
social media strategy
crm
customer journey map
customer journey
mobile
mobile payment
emetrics summit
corporate mobile app
casabrico mobile
m-site
mobile app
social media week torino
pointification
smw torino
e-loyalty
community bricocenter
e-loyalty program
community brico
Ver más
Presentaciones
(6)Recomendaciones
(1)The Brand Gap
coolstuff
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Hace 17 años
Personal Information
Organización/Lugar de trabajo
Milan Area, Italy Italy
Ocupación
Communication & Marketing Manager at Zodio Italia
Sector
Retail
Sitio web
casabrico.bricocenter.it
Acerca de
- Analysis and positioning for the italian market
- Definition of medium-long term marketing strategy
- Definition and management of the seasonal catalogue (products, offers and editorial plan)
- Definition and management of the fidelity program and CRM activities
- Development of brand positioning strategy and construction of a brand awareness plan
- In store communication
- Definition and coordination of in-store events (blogger, community, events)
- Definition and management of the opening campaigns
- ATL and BTL strategy and coordination
- Development and coordination of digital and e-commerce strategy
- Analysis, definition and management of online catalogue
- Social and mobile strat...
Etiquetas
mobile couponing
mobile marketing
brand community
gamification
branding
social network
blogger
social media marketing
social media strategy
crm
customer journey map
customer journey
mobile
mobile payment
emetrics summit
corporate mobile app
casabrico mobile
m-site
mobile app
social media week torino
pointification
smw torino
e-loyalty
community bricocenter
e-loyalty program
community brico
Ver más