1. By Sara Beam and Bailey Spicer

2.  Pinterest Video

3. http://unbounce.com/social-media/pinteresting-20-
stats/

4. http://www.cypressnorth.com/blog/social-media/13-
essential-tools-help-pin-share-track-better-pinterest

5. Overview of Pinterest
 Pinterest is a tool for collecting and organizing
the things you love
 You can:
 Make a wish list
 Plan a trip
 Organize an event
 Start a collection
 Plan a project
 Sign up as a company
 http://about.pinterest.com

6. 5 Key Terms/Definitions
Concerning Pinterest
 Pin
 Starts with and image of video you add to pinterest, all can be repinned and
link back to their source.
 Board
 Where you organize your pin by topic. Can be secret or public. You can invite
others to pin with you on your board.
 Follow
 When you follow someone their pins show up in your home feed, you can
follow all of someones boards or just the ones you like.
 Pin It Bookmarklet
 Lets your easily pin things you see on websites and blogs
 Home Feed
 A collection of pins from pinners and boards you follow, updated every time
someone you follow adds a pin.
 http://about.pinterest.com

7. Most Unusual Facts, Stats and
Usage -How Pinteresting!
 More users are spending more time, on average, pinning than they
are on hanging out on Facebook.
 1.36 million users daily
 Users are majority female mothers
 28% of them have a household income of 100K+
 Pinterest is used by 26% B2B Marketers
 Pinterest referrals spend 70% more money than non social networking
referrals
 Pinterest users spend twice as much as Facebook users
 Pinterest Traffic has doubled since May 2012
 25% of Fortune Global 100 companies have pinterest accounts
 Pinterest’s share of all site visits in North America increased 5,124%
between July 2011 and July 2012
 Pinterest generates four times more revenue per click than Twitter, and
increases revenue by 27% more per click than Facebook

8. Infographic

9. The Rise of
Pinterest
Inforgraphic

10. Strengths and Weaknesses
Strengths Weaknesses
 Simplicity  Link Spam > SEO
 Visual > Stimulates the  Simple > Easy to copy
Senses  Groupon
 Exciting to the individual  Gentlemint
 SEO  Too good
 Everything Posted  People don’t talk to each
other

11. Best 10 Tips For Using Pinterest
For Business
 Add a Pinterest “Follow” and/or “pin it” button
 Crowdsource
 VIP board of fans with your product
 Keywords and Hashtags to optimize results
 Link back to your own sites
 Specifically where the customer can purchase your product
 Network with others/share on other networks
 Observe and Comment
 Pinterest for Content Marketing-Get Creative with Photos
and infographics
 Quality and Appealing Photos
 Referral Traffic
 Analytics reports (announced last night, March 11, 2013)
 Team access to boards

12. Essential Tools or Apps
 Pinterest Analytics
 PinReach
 Pinpuff
 Repinly
 Shareasimage
 PinWords
 Pinstamatic
 Pin songs and more
 Bookmarklet

13. 5 best practice examples/ success
stories
 Etsy  Real Simple
 Early Adopter  Gets more referrals from
 Don’t just promote > Lots of Pinterest than Facebook
DIY tutorials
 Today Show
 Whole foods  Give the users what they want!
 Community Building  Recipes >Behanind the Scenes
 Creating Website Traffic
 Wedding Republic
 Storytelling
 75% Increase in webpage traffic
 Crowd sourcing and trends the day they signed up
 Influencer outreach and  Quality photos, all linking back
collaboration to their own website

14. How Results Are Monitored And
Measured
 Measured by:
 Pinterest analytics
 PinReach
How to Verify Website for Analystics

15. Top 5 Essential Readings List
About Pinterest
 Here Are Some Clear Business Uses For Pinterest
 Pinterest Stats: Does It Really Drive More Sales
Than Facebook?
 15+ Interesting Pinterest Stats for 2013: Justifying
Its Need For Brands!!
 P'interested in Marketing? 20 Stats for The
Naysayers
 How Can Pinterest, the Fastest-Growing Site
Ever, Become a Data Driven Business?

16. Best set-up tutorial
PInterest Setup Tutorial

17. Works Cited
13 Essential Tools to Help Pin, Share & Track Better on Pinterest.
(2012, July 25). Retrieved from
Cypress North website: http://www.cypressnorth.com/blog/social-
media/13-essential-tools-help-pin-share-track-better-pinterest/
Pinterest Analytics: Making The Most “Actionable” Social Network
More Actionable. (2013, March 12). Retrieved from Marketing
Land website: http://marketingland.com/pinterest-
analytics-making-the-most- actionable-social-network-more-
actionable-35874 26 Tips for
Using Pinterest for Business. (2012, February). Retrieved from Social
Media Examiner website:
http://www.socialmediaexaminer.com/26-tips-for-using-pinterest-
for-business/

18. How Can Pinterest, the Fastest-Growing Site Ever, Become
a Data-Driven Business? (2012, August 14).
Retrieved from Silicon Angle website:
http://siliconangle.com/blog/2012/08/14/how-can-
pinterest-the-fastest-growing-site-ever-become-a-data-
driven-business/
15+ Interesting Pinterest Stats For 2013: Justifying Its Need
For Brands. (2013, February). Retrieved from Daze
Info website: http://www.dazeinfo.com/2013/02/22/
brands-rely-on-pinterest-important-for-brands/ Here
Are Some
Clear Business Uses For Pinterest. (2012, December 6).
Retrieved from Web Pro News website:
http://www.webpronews.com/here-are-some-clear-
business-uses-for-pinterest-2012-12
13 Fun Facts About Pinterest Users (INFOGRAPHIC). (2013,
March 1). Retrieved from Huffington Post website:
http://www.huffingtonpost.com/2012/03/01/facts-
about-pinterest-users_n_1312935.html [About Page].
(n.d.). Retrieved from Pinterest website: http://
about.pinterest.com/

19. References
 Delo, Cotton. "Real Simple Is First Print Mag to Reach
100K Pinterest Followers." Ad Age Digital. N.p., 11 May
2012. Web. 12 Mar. 2013.
<http://adage.com/article/digital/real-simple-reaches-
100k-pinterest-followers/234711/>.
 Edwards, Jim. "Pinterest's Traffic Data Reveals Its Biggest
Weakness." Business Insider Advertising. Business
Insider, 30 Apr. 2012. Web. 12 Mar. 2013.
<http://www.businessinsider.com/pinterests-traffic-data-
reveals-its-biggest-weakness-2012-4?op=1>.
 Kirsty. "The World’s Top 5 Pinterest Marketing Success
Stories." Total Pinterest. N.p., 26 June 2012. Web. 12 Mar.
2013. <http://totalpinterest.com/worlds-top-5-pinterest-
marketing-success-stories/>.
 Wilson, Matt. "5 ways Whole Foods builds awareness on
Pinterest." Ragan's PR Daily. Ragan, 28 Feb. 2013. Web.
12 Mar. 2013. <http://www.prdaily.com/Main/Articles/
5_ways_Whole_Foods_builds_awareness_on_Pinterest_1
3945.aspx#>.