1. Burberry Digital
Strategy
Sara Gonzalez

2. Burberry
 157 year-old British luxury
global brand
 500 stores in over 50
countries
 Most known for their trench
coat

3. Target Market
 Men and Women
 Ages 25-65
 Singles, Married
 Couples with children
 Upper middle to Upper class

4. Burberry Social Media
Facebook Instagram
https://www.facebook.com/bu http://instagram.com/burberr
rberry?ref=ts&fref=ts y
Twitter Pinterest
https://twitter.com/Burberry http://pinterest.com/burberry
/

5. Goals
 To increase followers on  To vary types of visuals
Instagram presented on social media
sites
 To increase followers on
Pinterest  To increase traffic to the
burberry.com website

6. Strategy
 Increase photo based social  Types of photos:
media
 Designers at work
 Visuals are important for
fashion brands  Backstage sneak peeks for
runway shows

7. Measurement
 Google AdWords
 Google Analytics
 Increase/decrease in social media followers
 Mobile Ad click through rates

8. Budget
 Building, planning, implementing, paid media, monitoring
of Burberry’s social media
 $250 per hour - 48 hours per week
 $48,000 per month - 12 months
 $576,000 per year

9. Social Media Followers
 Facebook: 14.9m
 Twitter: 1.7m
 Instagram: 720k
 Pinterest: 38k

10. References
 Burberry.com
 Facebook.com
 Twitter.com
 Instagram.com
 Pinterest.com
 Digitalmarketingcalculator.com