1. PENGUIN BOOKS
SARAH DALGLISH & MICHELLE KWAN

2. Sir Allen Lane 21 Sept 1902 - 7 July 1970
Founded in 1935
- paperback
- affordable
- accessible
- entertaining

3. Early Publications
Followed a colour scheme depending on its genre
ORANGE = FICTION
RED = DRAMA
PURPLE = ESSAYS
DARK BLUE = BIOGRAPHIES
This created a brand identity which is highly recognisable and
collectable

4. 1960s
It is much more important that Penguin has
established a high standard throughout, rather
than swinging from good to bad, cover to
cover, as almost all other publishers do –
Germano Facetti

5. 1960s
- Experimentation
- Risk
- Imagery
- Unified
Covers only illustrated an element of
what the book was about to leave the
reader to complete the story
Nineteen Eighty-Four
George Orwell

6. 1960s

7. 1970s
Cover was influenced by film, rather than book. This
later became iconic as the film was then banned.
https://www.youtube.com/watch?v=m5Dr3sCOSX4
16.45

8. 1980s
Magill, head designer of the time,
abandoned the sense of past
penguin covers
Less standardized

9. Logo