Fox theatre brief for integrated concepts

1. The Fox Oakland California

2. The Fox The Fox is a Phoenix of the theater world, despite its severe state of disrepair and 40 dark years it has been fully restored and is now the flagship venue for Another Planet Entertainment. Another planet also uses the Greek Theatre, The Independent, Paramount Theatre, Oracle Arena and other Bay Area venues. They also produces both the Outside Lands Music & Arts Festival and Treasure Island Music Festival.

3. Time line: Original opening: 1928-1966 Bought by the DeLucchi’s in 1963 for $340K their favorite movie spot in the 1930’s 1973 Survived an arson fire 1975 almost became a parking lot 1978 became an historic landmark (also know as the world largest urinal)

4. Time line: bought by City of Oakland in 1996 for $3 million Phil Tagami who’s parents had their first date at The Fox lead the $75 million renovation The doors reopened in 2009

5. Why Advertise Make The Fox a destination not only because of the concert series that are featured but for the attributes and personality of the venue (think about the notoriety of CBGB, Madison Square Garden, Carnegie Hall, all of these venues are known within their musical genre and destination Venues)

6. Target: Patrons 18-35 Alternative music lovers, indie rock, May attend: SXSW, Outside lands, Hardly Strictly Blue Grass, Lollapalooza and Coachella Identifies with the concept of the Phoenix, undergoing their own coming of self experience Music carries meaning, specific bands and songs correlate to moments and events in their personal life.

7. smci The Fox is a Phoenix of the theater world

8. Recommended Media & Current online presence Posters Ambient around bay area Onsite at concert festivals and other another planet venues Online radio Social media http://twitter.com/#!/foxoakland http://www.thefoxoakland.com/