Why does everything on the web look the same? Let's find out.

1. ask me questions @sarahsemark
triggersandsparks.com/talks/likeness

2. does everything look
why
the same?

10. anyway?
how did we get here

13. tablesto infinity & beyond!

20. rescue!
CSS to the

25. look good
web design starts to

31. where
are we now?

35. It’s easy
to build a website
that looks good…

36. great
…but it’s hard
to build a website
that looks

37. the designer-developer
continuum

38. the designer-developer
continuum
this is me!

39. constraintsare holding us back

41. aesthetics are
temporal

42. aesthetics are
fickle

44. UI conventions are
not a trend

45. be an ally to
a11y

46. design is about
communication

47. are you trying to say?
what

48. don’t be a
sheep
Baa.

49. okay then,
let’s get real.

50. isn’t the enemy
texture

54. get creative with
typography

55. Playfair is not a
businessy typeface

59. break
out of the box

65. add dynamism with
movement

68. beyond
look

78. “Literature
should not disappear up its own…
Vonnegut (paraphrased)

80. experiment!
go forth and

81. thank you!
ask me questions @sarahsemark
triggersandsparks.com/talks/likeness

82. • Geocities screenshots: oneterabyteofkilobyteage.tumblr.com
• internet archives: waybackmachine.org
• artist by my name is mud from the Noun Project
• sheep by gira Park from the Noun Project
• packaging design from lovelypackage.com
• lettering work by Tobias Saul, tobiassaul.de
• fashion editorials by Annie Leibovitz for Vogue US
• film titles via artofthetitle.com
• interiors by Gypsy Yaya via apartmenttherapy.com
• museum photos by Ben Askins and mendhak via Flickr, CC BY-SA 2.0
• Romeo & Juliet and Othello covers by Manuja Waldia for Penguin
• Bloomberg Business Week layouts by Braulio Amado