2. Concerns
• Privacy
– Yes, you can adjust your settings
– BUT… assume it is all public (because most of it is!)
• Be appropriate
3. Facebook, LinkedIn, Twitter, Etc?
• Which one is best?
• Apples – oranges
• Different purposes, audiences, etc.
• Even Linkedin & Twitter have a
Facebook Page
• Vice versa
– Twitter & FB have LI company pages
– LI & FB have Twitter handles
4. • Largest social network
• FB has more active users than LI
• Primarily for personal rather than professional
networking
• Recruiters and head hunters are gaining interest
in FB
• Apps & Groups
• MORE exposure! (google)
• Bigger network! More jobs!
5.
6. General Tips to Get Started
• Need an email address
• Professional profile picture
• Cover photo
• Complete your profile
• Add friends
7. FB Friends Tip
• Smart lists are geared toward professional
networking
• Smart lists – group people based on how you
know them
– Can even post to specific groups
• You can change whose updates you see and
don’t see (without un-friending)
• Pages Newsfeed
8. What else can you do?
• Post status updates
– Text, photos, videos, links
– Ask a question, fill in the blanks, caption a
photo, quotes, reference an article
• Newsfeed
• Write messages
• Notes
9. And??
• Visit other people’s walls (post on them)
• Fan pages -- “like” them and create one (?)
• Join groups – Add apps
10. Find Networking Events
• Facebook Events = Tons of invites!
• Make going to them a priority -- Why?
• There will be people you already know there,
who will introduce you to other people they
know
• Conversation starter… going to a Facebook event,
then continuing the event with photos and posts
online afterward is a great way to strengthen
relationships and begin new ones!
• Apps – MeetUp, EventBrite
11. Connecting other SM
• My Twitter connects to FB… so it auto posts
• Read articles and use the share button to create
posts
• Be careful – again, different audiences, different
purposes – they don’t want to see the exact same
thing!