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Innocentive power point
- 2. Innocentive is a market place structured by a web company which enables companies searching for R&D solutions to reach an extensive number of unknown professionals worldwide which may help to find effective answers to questions. Innocentive, a fusion of the words innovation and incentive take place for people to bring out to the world their innovative solutions for what initially seemed to be impossible to be solved through traditional methods of R&D. Who needs a solution for any sort of problem (from chemistry to business & entrepreneurship, from physical sciences to engineering & designs), the seeker TM, as so called by innocentive post it on innocentive website & offer a prize for who else. The solvers TM believe can come up with effective answers for the puzzle.
- 3. This new concept of relationship between companies & individuals is known as open innovation. It means: “in a world of widely distributed knowledge, companies cannot afford to rely entirely on their own research, but should instead buy or license processes or inventions from other companies. In addition, Internal inventions not being used in a firm’s business should be taken outside the company”.
- 6. Reduce the risk of innovation.
- 7. Less risk guessing what the markets wants.
- 8. Let the market/community tell you what they want.
- 10. Innovation can come from anywhere and anyone.
- 11. Some of the best ideas are outside of your organization.
- 12. Lower your R&D and operating costs.
- 14. Tap into the virtual R&D community.
- 18. Facebook: innocentive open innovation network is on facebook. Sign up for facebook to connect with innocentive open innovation network.
- 20. Google
- 21. Amazon
- 22. Zimbra
- 23. Meebo
- 24. Skype
- 25. Salesforce.com
- 26. Eli lily
- 28. BASF
- 29. DuPont
- 30. Down chemical
- 31. General mills
- 32. Kimberly-Clark
- 33. GSK (glaxo smith Kline)
- 34. You tube
- 36. Clearly some of these new initiatives reflect the commercial viability of open innovation and business models. Earlier most open source projects had no commercial intent. Also is interest to remark that a handful of companies like Google, Amazon, and salesforce.com found it strategically advantageous to use free open source software for their own infrastructure . Now the perception of the need of being more “open to innovations” lead companies to thrown away old believes regarding creating its own IP as it is not a determinant or a pre-requisite for success. Beyond regular high tech companies, which in its desperate search for new discoveries spend millions of dollars to keep up-to-date with market demands and ahead of its competitors fast movements, many sort of companies which is in the fast-paced industries can take advantage of the open innovation source of solutions. A great market for open innovations on the marketing sector. Marketing companies might post challenges to outsourcing inventive people to find solutions to every task of its own work, like products and logo designs, digital graphics solutions and many others.
Notas del editor
- Creating and capturing value ahead of the competition Reduce the risk of innovationLess risk guessing what the market wantsLet the market / community tell you what they wantIntegrated community innovationInnovation can come from anywhere and anyoneSome of the best ideas are outside of your organizationLower your R&D and operating costsSupplement your R&DTap into the virtual R&D communityShared IP can create a formidable barrier to entry