2. Presented By
Saima Habib
Sadia Amin
Sarwat Halima

3. Global Growth In
Last Decade
(1)

4. HISTORY OF NESTLE
Nestlé is a worldwide brand making a serious
push to become a global power.
 This is the emerging industry of foods that are
not just healthy, but that offer specific medical
and health benefits.
 Europeans started a condensed milk factory in
1866 in Switzerland.
 In 1867 founder Henry Nestle a German
pharmacist introduced „Farine lactee‟ a
combination of cow‟s milk, sugar and flour.
 Both companies merged after few years.
(2)

5. Mission Statement
 “Positively influence the social environment in which we operate
as responsible corporate citizens, with due regard for those
environmental standards and societal aspirations which improve
quality of life” (Henri Nestle,)
MISSION & VISION
Vision
 To be a competitive nutritional, health and
wellness company.
 Lead a dynamic and passionate workforce.
 Meet the nutritional needs of all ages from
infancy to old age.
(3)

6. SLOGON
(4)
GOOD FOOD GOOD LIFE

7. NESTLE WORLD WIDE
 Offering more than 8500
brands and 10,000 products.
(5)

8. Head quarter of Nestle is in
Switzerland.
 487 factories spread over 86
countries and more than
283000 employees are
working.
(6)

9. NESTLE WORLDWIDE IN LAST DECADE
 Nestle‟s priority is rapid growth.
 “WHEN you stop growing you start dying,” ( By
asserts Peter Brabeck, chief executive of Nestlé ).
 Over the past 10 years Nestlé has grown enormously
through an ambitious spending spree and by going
into exotic markets.
 Mr Brabeck seems much more interested in big
strategic changes than in finding new ways to remedy
Nestlé's tin ear to criticism.
 Over the past 10 years, Mr Brabeck says, many
companies concluded that they could become
operationally efficient by being focused.
(7)

10. (8)

11.  Today Nestlé has its own operations and products in
 America
 England
 India
 Brazil
 Australia
 Pakistan
 Hungary
 France
 Belgium
 Italy
 Spain
 Various other countries around the globe.
GLOBAL MOVE
(9)

12. Nestle started its operations in Pakistan back in 1988,
by acquiring a diary company MILKPAK LTD.
Butter, cream, desi ghee were famous products under
brand name of MILK PAK
Juice drink under brand name FROST
1990: it started producing NIDO, Everyday,
CERELAC
1991: LACTOGEN 1 & 2
1994: MILO and NESCAFE 3 in 1
1998: sweet treats (POLO)
1999: fruit drops, NESTLE PURE LIFE
NESTLE fruita vitals
NESTLE IN PAKISTAN
(10)

13. (11)
INTERNATIONAL AND LOCAL COMPETITORS
 Unilever, Kraft Foods and Pepsi
 Strongest competition is coming from local companies
like Haleeb, Shezan and Pepsi.
 Nestle in Pakistan especially has a lot of potential for
change unlike Unilever.
 Dairy business has changed a lot in Pakistan since 1947.

14. (12)
Nestle Sales Profit By Management Area

15. (13)
Nestle Sales Profit BY Product Group

16. LAUNCHING OF PROJECT GLOBE
Project Globe was launched four years ago.
Globe has established one technology platform
for the group standardized packaging codes and
provide more accurate data about raw materials
and stock levels.
BETWEEN FOOD AND PHARMA
 Brand is making a serious push to
become a global power in the
emerging industry of foods that are
not just healthy, but that offer specific
medical and health benefits.
(14)

17. PRODUCTS INTRODUCED IN LAST 10 YEARS
1. Baby Foods
 Nestle has introduced a wide range of
baby foods in last 10 years.
2. Cereals
 Nestle introduced a healthy range of
breakfast cereals made with whol grain.
3. Chocolate And Confectionary
 Nestlé chocolatiers experimented
with their already popular Nestlé
Milk Chocolate bar by adding crisped rice.
 After dropping its sale company has improved
its taste and this is one of the World‟s best 10
candies.
(15)

18. 4. New Tastes of Nescafe
Nestle has introduced a lot of
new tastes in coffee for supporting
production and consumption.
5. Frozen and Chilled Foods
6. Buitoni,
 Nestle has introduced a new brand
dedicated to using the highest quality
ingredients to make delicious pastas and
sauces, Buitoni brand is inspired by
traditional Italian cuisine.
(16)

19. 7. Digiorno
 DiGiorno delivers fresh-baked taste in
pizza.
8. Hot Pockets
 America‟s favourite frozen sandwiches
to satisfy hunger.
10. Lean Cuisine
Lean Cuisine meals are low in fat and high
in nutritional value and taste.
11. Maggi
12. Dairy Products
13. Mineral Water
14. Beverages
15. Desserts
16. Flavoured Raitas
(17)

22. Nestle
60%
Unilever
30%
other
10%
MARKET SHARE (18)

23. NESTLE’S FOCUS AS ‘FMCG’
 Nestle has been the best FMCG (Fast moving consumer Goods)
over the period of time.
 Nestle is working hard to deliver the best
quality to the consumers.
 People are happy and content about the products they provide
as they are the sign of satisfaction for the customer.
(19)

25. RULES TO MAINTAIN COMPETITIVE ADVANTAGE
 We provide products which are the
sign of satisfaction for the customer.
 We follow highest standards of
ethical conduct.
 Nestle creates value for consumers
that can be sustained over the long term
by offering a wide variety of high quality,
safe food products, at affordable prices.
(20)

26. Technical Journey Towards Excellence
Presented by: Sadia Amin

27. Nestle
• Technologies are a vital part of R&D.
• Nestle have engineers working in R&D in a variety
of fields – from packaging and equipment, to
food processing technologies and manufacturing
new beverage systems such as Espresso, Nescafé
Dolce Gusto, Special. T and BabyNes.
• Alongside engineers, their food scientists develop
processes and technologies that enable the
development of safe, nutritious foods.

28. Nestlé has developed, and/or is a world-leader
in a large number of different technologies.
Here are a few examples:
• Fermentation
• Extrusion
• Healthier Fats
• Foam Boosting Technology
• Malt Extraction
• Portion dispensing system
• Inclusive Design Packaging
• Special Pair Of Gloves

29. FERMENTATION & PROBIOTICS:
The Nestlé Research Centre was
one of the first to look at the
molecular interaction of
probiotics with intestinal cells.
They have sequenced several
probiotic genomes, so that they
can better understand their
characteristics and mechanisms
of action.

30. EXTRUSION
Nestle have strong expertise in hot extrusion
(e.g. infant and breakfast cereals), co-
extrusion (e.g. filled bars and snacks) and cold
extrusion (e.g. ice-cream and chocolate).

31. HEALTHEIR FATS
Nestle have also developed technologies that
allow us to use natural vegetable oils instead of
partially hydrogenated fats in
our Maggi bouillon cubes and seasonings

32. FOAM BOOSTER TECHNOLOGY
This produces the creamy head
for Nescafé Cappuccino, with less
fat, and which is much denser
and longer-lasting than regular
foam. In 2002 Nestle relaunched
Nescafé Cappuccino with new
foaming mix products, which
they created these using foam
booster technology.

33. MALT EXTRACTION
Nestle have developed a new
process for malt extraction
for Milo that meant less sucrose
and more complex carbohydrates
in the product. It was launched in
Malaysia in 2006, and in 2007 it
was rolled out across Asia

34. PORTION DISPENSING SYSTEM
This know-how is essential for our beverage
systems

35. INCLUSIVE DESIGN PACKAGING
Inclusive Design is a process which seeks to
develop product design to meet the needs of
more people.
“INCLUSIVE DESIGN ALLOWS US TO MOVE FROM GOOD
DESIGN TO GREAT DESIGN” SAID DAVID WIGGINS(HEAD
OF NESTLE PACKAGING AT NESTLE UK)

36. SPECIAL PAIR OF GLOVES
• In Australia, a special pair of gloves designed by
researchers at the Georgia Tech Research
Institute in Atlanta in the United States is helping
Nestlé understand the impact of arthritis.
• Nestlé packaging experts used the gloves on five
of the company’s most popular products to
simulate the way the debilitating disease restricts
an arthritis sufferer’s movement and strength.

37. NESTLE TECHNOLOGY IN PAKISTAN
Mr. José Lopez, Nestlé Executive Vice President
in charge of Operations, visit to Pakistan by
inaugurating a USD 104 million EGRON (Milk
Powder Drying Facility) Project at the
Sheikhupura factory.

38. NESTLE TECHNOLOGY IN PAKISTAN
The existing Milk Powder Plant has now been
modified with new technology and has an
additional yearly capacity of 30,000 tons. The
power generation capacity and waste water
management system have also been upgraded
and additional filling lines have been set up.

40. • Nestle has worked a lot on corporate social
responsibility we believes to do business in
ways that deliver both long-term shareholder
value and benefit society, we called this
approach Creating Shared Value (CSV).
• Nestle create share value in three areas
1. Nutrition
2. Water
3. Rural development

42. 1. Nutrition:
•By providing
nutritious products
•By making product
more affordable

43. 2. Water:
•By supporting for
the security of rare
water assets
•By utilizing water
more effectively.

44. 3. Rural Development:
• By developing the
rural areas
• By supporting the
farmers so quality
products can achieve.

45. TITLE
Nestle CSV work
on international level

46. Nestle CSV work
on international level
• Nestle work for women’s empowerment
worldwide.
• Nestle working with world society protection
of animals.

47. Nestle CSV work
on international level
• Nestle Healthy kids Global Program
• New pilot retirement fund for Colombian
coffee farmers

48. Nestle CSV work in Pakistan

49. Nestle CSV work in Pakistan
1. Nutrition
2. Water
3. Rural Development
4. Public Private Partnerships

50. Nutrition work by Nestle Pakistan
• Nutrition Support Program

51. • Nestlé Healthy Kids Program

52. Water
• Continuous
improvement to reduce
water wastage.
• Water filtration plants in
communities living
around their value chain.

53. Water
• Up-gradation of existing
water filtration plants
• Hydration message
through Nestlé Pure Life

54. Rural Development
• Farmer Training & Development

55. Education Support Program
• Education Support Program gives backing to
• Agriculture University,
• Veterinary University and
• Business Schools for
• Research, Laboratories and Scholarships.

56. Community Engagement
• New buildings and educational blocks
• Class rooms and computer labs
• Physical exercise and game areas
• Hygiene and cleanliness facilities
• School bags and books for the school children
•

57. Public Private Partnerships
• Nestlé Park

58. Public Private Partnerships
• Peerano Goth School

59. Public Private Partnerships
• Humanitarian Assistance
• SOS Children’s Villages of Pakistan

60. Public Private Partnerships
• Nestlé – National Highway & Motorway
Driver Training Institute
• The Dairy Project & Nestlé Pakistan

64. Key achievements in 2013
• 7,789 products have been renovated for
nutrition considerations
• Packaging material has been reduced by
66,594 tones, saving CHF 158 million
• Overall water withdrawals have been reduced
by 33% per tone of product since 2005.
• 300,000 farmers have been trained through
capacity-building programs

65. External recognition in 2013
• Ranked number one by the charity Oxfam in 2013
Behind the Brands score card.
• Ranked one of the top 3 global food and beverage
manufacturers in the Access to Nutrition Index
• Lead its industry group in the Dow Jones
Sustainability Index 2013
• Achieved the maximum score in the CDP Climate
Performance Leadership Index

66. CONCLUSIONS
• Nestle is the largest food products and
mineral water manufacturing company in the
world.
• Nestle has almost tried all the strategies to
expand internationally, and now they helped
economies to grow.
• Nestle create joint ventures with other
companies which enhanced Nestlé’s and these
companies’ performance positively.

67. CONCLUSIONS
• Nestle is flexible and highly adaptive to the
competitive external environment and also
decentralized decision authority.
• The main purpose of nestle working together
is that the communities which are serving
Nestle should prosper in long term.

68. RECOMANDATIONS
• Keep the taste pleasant
• Increment loyalty of client with brand through
magnetic bundles
• Keep the cost low
• Expansion its distribution system
• Use Increment motivators to motivate their
employees.

69. Recommendations for Advertisement
– Should not mislead
– Should not depict discriminating (culture, area
etc)
– Should avoid demonstrations that encourage
dangerous
– Should not portray competitors' products

70. Thank you