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Enterprise Level SEO - Asif Hassan
- 1. Enterprise Level SEOApril 19, 2011Asif Hassan – SEO Manager, MSN EMEA
- 3. Multiple languages & topics
- 5. Content published every hourPage 2 | 5/19/2011
- 10. Challenges
- 11. Success Factors
- 12. Lessons Learned Page 3 | 5/19/2011
- 14. SEO features and scenarios
- 15. Prioritize tasks in a phased approach
- 16. Run A/B test for few weeks
- 17. Roll-outPage 4 | 5/19/2011
- 20. SEO Champs from different disciplines
- 21. Work closely with local teams
- 22. Communicate with local content partners Page 5 | 5/19/2011
- 23. Enterprise Level SEO Page 6 | 5/19/2011
- 25. Lead the conversation; define action items
- 27. Email one person; copy relevant people
- 28. Monthly regional live meeting
- 29. Global SEO Newsletter across Microsoft
- 30. Take Notes
- 31. Follow-upPage 7 | 5/19/2011
- 34. longer cycle
- 35. complex cross organizational teams
- 36. Many Stakeholders, external partners
- 37. Performance measurements – periodic tracking updates
- 38. Complex content supply chains – multiple regional and local partners
- 39. Broken Link management for expired contentPage 8 | 5/19/2011
- 41. Education & on-going engagement
- 42. Invest time in keyword research to target the right audience
- 43. Collect and share best practices across teams and markets
- 44. Share top performing topics across markets
- 45. SEO guidelines for partners & content providers
- 46. Internal Tools Page 9 | 5/19/2011
- 49. Measure Success
- 51. Central Management – keep the SEO standards in checkPage 10 | 5/19/2011