The document summarizes discussions from a CSR conference in Asia. It describes China's rapid economic growth and resulting environmental issues like air and water pollution. It then outlines CSR practices in different Asian countries, including government environmental policies in China, product certifications in India, collective efforts in Hong Kong, and a company in South Korea that considers suppliers' environmental standards. Main conference discussions centered around defining green GDP and whether CSR should focus on social contributions or public relations for corporations.

1. 1
CSR Emerging trend in Asia
From BGRC Conference May 11-12, 2007
Agenda
11
Major Issues
China and Asia’s economic boom
22
CSR Practices in Asia
China India
Hongkong South Korea
33
Main Discussions
Green GDP
CSR for corporations
Major Issues: The Environmental Consequences of
China’s Economic Boom (1/3)
China’s Economic Growths
Real GDP growth rate of 9.8% in 2005
Population of 1.3 billion (1/5 of the world population)
Annual growth in real GDP per capita, China vs. world, 1980-
2005 (%) shows that China is outperforming the world
0
2
4
6
8
10
12
14
16
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
2004
C hina W orldSource: IMF (2006)
Major Issues: The Environmental Consequences of
China’s Economic Boom (2/3)
Major Environmental Issues:
Air pollution (sulfur dioxide particulates)
from reliance on coal produces acid rain;
Water shortages, particularly in the
north China;
Water pollution from untreated wastes;
Deforestation and ecological
deterioration
Estimated loss of one-fifth of
agricultural land since 1949 to soil erosion
and economic development;
Trade in endangered species
Air pollution
in Beijing
Plastic bags
on the trees
Water
Pollution
Major Issues: The Environmental Consequences of
China’s Economic Boom (3/3)
Source: World Bank 2006
Key success of China’s environmental control is the GOVERNMENT by
strengthening rule of law, participation and scientific development
CSR Practices in Asia
China
Government
State Environmental Protection Administration (SEPA)
• Role: To disseminate national environmental policy and
regulations, collect data and provide technological advice on
both national and international environmental issues
• Actions: Cleaner Production Promotion Law, Severe
punishment on 4,162 polluting companies, Suspend 161
projects that would damage environment with total
investment of RMB770 billion
Public awareness
Media, internet, TV, and newspaper reported damage of
waterfalls according to the film shooter in May 2006. This news
has aroused wide attention among people.

2. 2
CSR Perceptions: Shareholder Rights
“What do you think should be the most important focus of CSR
in a business?”
143 executives working for multinationals in China
Source: BDL Media Ltd.
CSR Perceptions: Charity
Source: BDL Media Ltd.
“What do you think should be the most important focus of CSR
in a business?”
30 CSR managers (or equivalent) at top multinationals in China
Sample Company: Degussa
The global market leader in specialty chemicals
Degussa’s “Corporate Citizenship”
Our economic success is closely integrated with ecological and
social responsible businesses
With innovations we face up to the challenges of the future
We achieve environment and health protection with the high
security of our equipment and products
Therefore we need well trained as well as engaged and motivated
employees
With our business and open dialogues we’re winning trust and
acceptance of the society
Integrate CSR into company’s economic and human resources.
Gain trust and acceptance of the society.
CSR Practices in Asia
India
Process and Product Certifications
Provide greater information regarding environmental and social
‘credence attributes’ of company’s products and/or processes to
industrial buyers, consumers, regulators, and other stakeholders.
‘Credence Attributes’ – characteristics of products that a buyer
is not able to determine before purchase and during use.
ISO 9000 / ISO 14000
CSR Practices in Asia
Hongkong
It’s a collective effort.
Power plants contribute the
maximum of air pollution
Prudent usage of electricity would
indirectly help stop the air
pollution
Government effort by introducing
rules and regulations on vehicles,
power generation
CSR Practices in Asia
South Korea
Saemankeum
Pros
Land Reclamation
Total of about 40,000
Hectares
Food & Water Shortage
Transportation by land
Employment : 13,390,000
Increase
Cons
Elimination of Tideland
Over 90% eliminated
Decrease in living organisms
Decrease in land value (3.3x)
Economical benefits with enormous environmental side effects

3. 3
CSR Practices in Asia
South Korea
Yuhan-Kimberly
Hygiene supplies
• Diapers, pads, tissues, toilet paper, fabrics
Numerous awards
• Wall Street Journal’s Asia’s Best Company to Work For –
Rank 6 (2003)
• Korea’s Most Respectable Companies – Rank 4 (2004)
It purchases environmentally friendly supplies for its production,
has its own environmental auditing tools and department, and also,
evaluates its suppliers in terms of environmental-friendliness
in terms of deciding if they are suitable to do business with.
Main Discussions
Green GDP
Calculated GDP by taking environmental
friendliness into account
Obstruction: Chinese government
CSR for corporations
What should be CSR for corporations?
• Contribution for society (Donation)
or
• Public relations
Keynote Speeches by
1. Alessandra Tisot (UNDP - Poverty Eradication in China)
2. Gary Strieker (Sustainable Environment)
3. Government Official (Environmental Regulations in China)
4. Fred Dubee (UN Global Compact)
5. Chandran Nair (Asia Sustainable Development)