By Thirawit Leetavorn, Senior Executive Vice President, Double A

1. Sustainability in Action
Better Paper, Better World
Double A
By Mr. Thirawit Leetavorn
Senior Executive Vice President – Double A (1991) PLC

2. Sustainability in Action

3. Environmental Wellness
Double A is self-sufficient in
short fiber raw materials,
renewable biomass power, and
water

4. Environmental Wellness
PAPER FROM KHAN-NA (PFKN)
Our innovative and sustainable source of fiber.
KHAN-NA: The vacant
strips of land between rice
paddies.





100 Paper trees/plot
mature in 4 years
3 cycles
no fertilizer
no impact on rice

5. Environmental Wellness
KHAN-NA is transformed into a productive resource that
provides
• additional income to Thai farmers
• sustainable fiber to Double A
Before
After

6. Environmental Wellness
Paper from KHAN-NA:
- Reduces carbon dioxide,
- Preserve natural forest; no tree logging!
- No land clearing takes place to farm the trees,
- Farmers are in charge of their own land, and
- Neither planting nor harvesting destroys animals’ habitat

7. Paper from KHAN-NA
Stringent procurement
process to ensure wood
quality and sustainability
of the source
Double A
High quality saplings
Technical know-how
Sustainable livelihood
Tree
Saplings
Harvest
KHAN-NA – vacant strips
of land between rice paddies
Trees mature in 3-5 years
Distribute to 60 Thai
provinces
Over 1.5 million farmers
KHAN-NA
Farmers
Farmers earn up to 8%
additional income

8. Environmental Wellness
SUFFICIENT RENEWABLE BIOMASS POWER
Waste turned to power!
Our No-Waste
Production
Cycle
Log
Waste from pulping - wood
chips, tree barks and black
liquor are used as
renewable biomass
electricity.
Bark
Wood
chips
Raw
materials
Wood
chip
mill
Fuel
Fuel
Bark
Sold to utility
authority for
community use
Power
Plant
Strong
Black
Liquor
Pulp
Mill
Paper
Mill

9. Environmental Wellness
OUR OWN RAINWATER RESERVOIR
Emerald Lake, Double A’s own rainwater reservoir
Capacity: 36 million cubic meters
Supplies water to Double A and neighbouring industrial zone

10. Social Well-being
ENRICHING FARMERS AND LOCAL COMMUNITIES
Paper from KHAN-NA is an inclusive platform where:
- Farmers become an active member of Thai economy
- Income is distributed to the community
- Family ties are strengthened

11. Farmers’ Reasons for Planting Paper Trees

12. Satisfaction and Happiness Over Income
Farmers are happy and satisfied because of two things:
- Debt repayment
- Children education

13. How Farmers Spend Additional Income

14. Community Programs
Annual Blood Donation Campaign
• Campaign began in 1996
• Double A employees have donated
4.2 million cc of blood since 1996 to
Thai Red Cross Association
Mobile Medical Unit
• Bringing physicians and dentists to
the communities in Prachinburi six
times a year
• Donated X-Ray mobile car to help
diagnose community members with
breast cancer

15. PFKN Overseas Expansion
Expansion in neighbouring countries: Cambodia, Bangladesh
and Laos.
Bangladesh
10,539 farmers.
Demand for
paper tree
2,218,109
Laos
55,977 trees
forecast for 2013
Cambodia
1,091 farmers.
1,101,797
Trees planted

16. Human Wisdom
Paper trees are donated to selected rural schools for them to grow.

17. Human Wisdom
Schools’ planned spending of funds
Educational Equipments
-Computers
-Digital Camera
-Exercise gears
-Musical Instruments
School Activities
-Feeding programs
-Incinerator instruction
-Improvement of school surroundings
-Other facilities

18. Nationwide School Projects

19. The Unique Quality of Premium
Double A Paper

20. The Unique Quality of Premium
Double A Paper
Double A Paper-Tree has the highest fiber count per gram
among other hardwood species commonly used in making paper.

21. Double A’s Outstanding Properties
Thanks to Double A‘s high quality and sustainable
fiber from KHAN-NA!
100
80
60
40
20
0
Uniformly distributed fiber
Even and smooth surface
High quality print and
excellent copy
Opacity
Opacity (%)
Formation (Index)
Formation
96
94
92
90
88
86
Can print on both sides

22. Double A’s Outstanding Properties
Smoothness
250
Roughness (ml/min)
200
150
Roughness Top
100
Roughness Bottom
50
0
Double A Australia Malaysia China 1
Hong
Kong
China 2
USA
Smooth paper surface that you can feel. Double A’s
smooth surface makes for effortless copying,
especially in high speed machines.

23. Global Presence
Over 120 countries and growing.

24. Marketing and Branding Campaigns

25. Marketing and Branding Campaigns
Double A stand at Paperworld Middle East and Frankfurt
Promoting its sustainable paper in global trade events like Paperworld
Middle East and Frankfurt.

26. Marketing and Branding Campaigns

27. Better Paper, Better World