The document discusses Adidas's use of Facebook to engage with customers. It describes Adidas creating a Facebook page to celebrate its 60th anniversary and build a customer community. The page attracted over 1.9 million fans and allowed Adidas to share news, events and products. It also let fans interact like commenting and sharing content. While the approach boosted Adidas's brand presence, it's unknown how many fans will convert to sales and negative comments must be managed.
Isaac Sukin
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Filed Under: Atlanta, Drupal, Modules, Social NetworkingJul.14, 2010
Yesterday night I gave a presentation on Social Networking in Drupal at the Atlanta Drupal Users Group meetup. Grab the slides or watch the video!
The presentation was based on one I gave at DrupalCamp South Carolina/LinuxFest SouthEast.
Also check out the demo site! (Update: the demo site has been taken down.)
You\'ve probably heard a ton about social media sites like facebook, twitter, and youtube but do you know what they can do to help grow your business?
Statistics show that over 70% of adults use some form of social media and that social media plays a HUGE role in influencing people buying decisions. So what are you doing to get your piece of the pie?
How are you growing your online presence to build a community of raving fans who
supportyour products and services?
What would it mean to your business to have loyal customers who tell everyone they know about how much they love YOU?
What if every loyal customer brought 2 or 3 more customers to your business?
How much would that additional revenue mean to you?
But I know what your thinking. You think you don\'t have time for social media. You\'re not sure how to use these platforms in way that generates results.
Heck, you my not even be sure what "social media" is.
Does Your Business Need Some SOCIAL MEDIA Conditioning?
SPREAD THE WORD! Everyone Needs Social Media, EVERYONE!
You\'ll learn about...
*What is Social Media?
*Why do I need it?
*What are the most effective Social Media mediums?
*Case studies and successful campaigns
*Why you need video in your life
*Tips, Tricks and Tools
*Leaving Boot Camp with a GAME PLAN for Social Media
IHBC Course Connection Day presentation on digital networkingAlison McCandlish
IHBC Course Connection Day presentation on digital networking- considering ways to use social networking and digital storytelling to manage your professional 'digital footprint' in the heritage and conservation field.
My two hour masterclass for the MBA students of MBA Sports in Groningen/Papendal.
Full update on social media, social media and sports and sports and the experience economy.
March 2011 version
Sociabull are offering social media training, and this slideshow will tell you what you can expect. For further information about the training, call us on 01628 526208 or e-mail dane@sociabull.co.uk
Isaac Sukin
About
Art
Blog
Websites
Writing
Home
ADUG slides
Filed Under: Atlanta, Drupal, Modules, Social NetworkingJul.14, 2010
Yesterday night I gave a presentation on Social Networking in Drupal at the Atlanta Drupal Users Group meetup. Grab the slides or watch the video!
The presentation was based on one I gave at DrupalCamp South Carolina/LinuxFest SouthEast.
Also check out the demo site! (Update: the demo site has been taken down.)
You\'ve probably heard a ton about social media sites like facebook, twitter, and youtube but do you know what they can do to help grow your business?
Statistics show that over 70% of adults use some form of social media and that social media plays a HUGE role in influencing people buying decisions. So what are you doing to get your piece of the pie?
How are you growing your online presence to build a community of raving fans who
supportyour products and services?
What would it mean to your business to have loyal customers who tell everyone they know about how much they love YOU?
What if every loyal customer brought 2 or 3 more customers to your business?
How much would that additional revenue mean to you?
But I know what your thinking. You think you don\'t have time for social media. You\'re not sure how to use these platforms in way that generates results.
Heck, you my not even be sure what "social media" is.
Does Your Business Need Some SOCIAL MEDIA Conditioning?
SPREAD THE WORD! Everyone Needs Social Media, EVERYONE!
You\'ll learn about...
*What is Social Media?
*Why do I need it?
*What are the most effective Social Media mediums?
*Case studies and successful campaigns
*Why you need video in your life
*Tips, Tricks and Tools
*Leaving Boot Camp with a GAME PLAN for Social Media
IHBC Course Connection Day presentation on digital networkingAlison McCandlish
IHBC Course Connection Day presentation on digital networking- considering ways to use social networking and digital storytelling to manage your professional 'digital footprint' in the heritage and conservation field.
My two hour masterclass for the MBA students of MBA Sports in Groningen/Papendal.
Full update on social media, social media and sports and sports and the experience economy.
March 2011 version
Sociabull are offering social media training, and this slideshow will tell you what you can expect. For further information about the training, call us on 01628 526208 or e-mail dane@sociabull.co.uk
1) Analysis of the social media presence and activity of three players of a particular industry in a
particular market.
2) After analyzing their activity in at least four mainstream social media platforms, compare the
results and state your conclusions (benchmarking).
Building and Enhancing Your Facebook PageParasolCC
Class 2 of Parasol Community Collaboration's "Hands-On Social Media" Summer Training Series. A brief review of Class 1, then instruction on how to set-up and enhance a Facebook Page.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn’t it time to learn how your business can leverage this powerful platform?
In this interactive Lunch+Learn Webinar [https://www1.gotomeeting.com/register/414619784], you’ll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Attend this one-hour Webinar to learn:
* 5 ways to a rapid-start Facebook strategy
* How to build and engage your Facebook community
* Real-life examples of how businesses of all sizes use Facebook to build their brands
* And more...
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
Are you looking to integrate Facebook with your nonprofit’s online presence and use Facebook to better connect with key constituents?
Register for this session and learn the following topics:
How do I get started on Facebook?
How do I get buy-and support from my board and executive team?
Understanding Facebook terminology: Likes, Friends, Subscribers, Apps, Timeline
Setting up your organization’s Facebook Timeline
Using Facebook to engage supporters
Facebook Case Study
Session aims:
Get your Facebook presence setup correctly the first time
Understand Facebook Timeline for brands
Engage with your existing supporters and use Facebook for peer-to-peer fundraising
Reach new supporters via a medium they are already using
Slide deck from the April 7th webinar on Social Media for Small Businesses. We covered the fundamentals of social media and briefly over-viewed some of the different platforms available.
Social Media Case Studies B2B Technology CompaniesVizRED
This is the English translation for a presentation we did at a multinational software company. It includes several case studies how companies are creating content to share in Social Media.
Facebook: Beyond Fundamentals
With announcements in late April 2010, Facebook changed the game again. Their "open graph" and "social plugins" extend the already rich feature set offered by this massively adopted platform. Learn how to leverage the power Facebook platform to add amazing social features to your website and online presence.
* Mike Weisfeld, Director of Social Media, BusinessOnline
Facebook & Twitter Strategies for Small Business OwnersAnvil Media, Inc.
John McPhee, VP of Formic Media, presents Facebook and Twitter marketing strategies to help obtain more fans, followers, engagement and online visibility. Additionally, McPhee also shares social media and reporting tools.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
1) Analysis of the social media presence and activity of three players of a particular industry in a
particular market.
2) After analyzing their activity in at least four mainstream social media platforms, compare the
results and state your conclusions (benchmarking).
Building and Enhancing Your Facebook PageParasolCC
Class 2 of Parasol Community Collaboration's "Hands-On Social Media" Summer Training Series. A brief review of Class 1, then instruction on how to set-up and enhance a Facebook Page.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn’t it time to learn how your business can leverage this powerful platform?
In this interactive Lunch+Learn Webinar [https://www1.gotomeeting.com/register/414619784], you’ll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Attend this one-hour Webinar to learn:
* 5 ways to a rapid-start Facebook strategy
* How to build and engage your Facebook community
* Real-life examples of how businesses of all sizes use Facebook to build their brands
* And more...
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
Are you looking to integrate Facebook with your nonprofit’s online presence and use Facebook to better connect with key constituents?
Register for this session and learn the following topics:
How do I get started on Facebook?
How do I get buy-and support from my board and executive team?
Understanding Facebook terminology: Likes, Friends, Subscribers, Apps, Timeline
Setting up your organization’s Facebook Timeline
Using Facebook to engage supporters
Facebook Case Study
Session aims:
Get your Facebook presence setup correctly the first time
Understand Facebook Timeline for brands
Engage with your existing supporters and use Facebook for peer-to-peer fundraising
Reach new supporters via a medium they are already using
Slide deck from the April 7th webinar on Social Media for Small Businesses. We covered the fundamentals of social media and briefly over-viewed some of the different platforms available.
Social Media Case Studies B2B Technology CompaniesVizRED
This is the English translation for a presentation we did at a multinational software company. It includes several case studies how companies are creating content to share in Social Media.
Facebook: Beyond Fundamentals
With announcements in late April 2010, Facebook changed the game again. Their "open graph" and "social plugins" extend the already rich feature set offered by this massively adopted platform. Learn how to leverage the power Facebook platform to add amazing social features to your website and online presence.
* Mike Weisfeld, Director of Social Media, BusinessOnline
Facebook & Twitter Strategies for Small Business OwnersAnvil Media, Inc.
John McPhee, VP of Formic Media, presents Facebook and Twitter marketing strategies to help obtain more fans, followers, engagement and online visibility. Additionally, McPhee also shares social media and reporting tools.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Lars Winkelbauer — Sustainable Development in the Era of Air Cargo Technologylarswinkelbauer23
In the contemporary world, the air cargo industry plays a pivotal role in global trade and commerce. With technological advancements shaping the industry, there is a growing emphasis on sustainable development to minimize environmental impact. This article delves into the realm of air cargo technology and sustainable practices, shedding light on the initiatives and innovations driving the industry towards a greener future. Additionally, Lars Winkelbauer — Navigating the Ethical Landscape: AI in Sustainable Development — provides insightful perspectives on ensuring ethical considerations are integrated into the adoption of these technological advancements.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...Björn Rohles
Presentation from the Silicon Techie Night #24 (2024) about strategy. It outlines ten impulses how strategy helps to deliver real value for people, by aligning business mission, vision, and strategy.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
1. Adidas – rise to the challenge of Facebook
Saskia Bräunlich
Web Application – KH Leuven
2. Adidas – Rise to the challenge of Facebook
Content of table
1 Adidas Group
2 Social Network - Facebook
3 Facebook – Adidas Original
4 Conclusion
Adidas Social Network Facebook Conclusion 2
3. 1 Adidas Group
Company
• Head quarter: Herzogenaurach (Nuremberg/Germany)
• Employees: 31.344
• Sales: 10,299 Billion Euro (2007)
• Products: sport apparel
Adidas Social Network Facebook Conclusion 3
4. 1 Adidas Group
Guidelines:
• Design, quality, image of the products
→ reach the desire of the consumer
• Leading in innovation and design
→ best support of athletes
• Social and ecological company with a sense of responsibility
Goal: Arousal of consumer interest
Adidas Social Network Facebook Conclusion 4
5. 2 Social Network - Facebook
Social structure made of nodes
Facebook: High user engagement
Fulfillment of two human needs
SHARING FOLLOWING
Sharing of information & feelings Want to see information
↓ about other people
Messages can be exchanged ↓
Pictures can be published „We are all spectators“
↓
Fulfillment of talkativeness
Adidas Social Network Facebook Conclusion 5
6. 2 Social Network - Facebook
Companies
Looking at published Supporting of „word of
consumer opinions mouth“ advertising
Become part of the conversation
→ Give the opinion leader something to click
•Arrangements
•Groups
•profiles
Adidas Social Network Facebook Conclusion 6
7. 2 Social Network - Facebook
Strong arguments
Amount of users, who are using social networks:
• ¾ of 15 – 24 year old users
• 68 % of 25 – 34 year old users
• Worldwide 140 million active users
• The average user has 100 friends
• Every day more then 2.5 million users become fans of a site
Adidas Social Network Facebook Conclusion 7
8. 3 Facebook – Adidas Originals
Starting position - a new campaign:
„Celebrating 60 Years of Soles and
Stripes – be original!“
• Facebook
• YouTube
Target group uses Facebook & YouTube Adidas Original House Party
Goal: to create a community of customers
Identification with the brand
Adidas Social Network Facebook Conclusion 8
9. 3 Facebook – Adidas Originals
Communication Tools:
• Page / Profile
• Groups
• Events
• Applications
Adidas Social Network Facebook Conclusion 9
10. 3 Facebook – Adidas Originals
Structure of profile - wall
• Fan area
Amount of fans
• News Feed
All Content, Links, Events …
• Link to “Your Area”
• Links
posted by fans
Adidas Social Network Facebook Conclusion 10
11. 3 Facebook – Adidas Originals
Fans of Adidas Original:
”Traffic” at the page of Adidas
Opportunity to share promotion
across the member networks
Results:
• Fans: 1.935.371
• 13.05.2009: +5,985 (+0.31%)
• 11.05-17.05.09: +21,287 (+1,11%)
3rd largest fan site of Facebook
Source: PageData
Adidas Social Network Facebook Conclusion 11
12. 3 Facebook – Adidas Originals
Wall: News feed (Events, Links, Applications, Promotion)
Reactions to announcements:
a) Comment: positive or negative
b) „I like it“: positive
c) Sharing with friends: positive
Support of conversation
about
brand/product/arrangements
Adidas Social Network Facebook Conclusion 12
13. 3 Facebook – Adidas Originals
„YOUR AREA“
Appeal to a local audience:
• Local content, events, promo
• Featuring products/people
• Tweeter feed about products
• Links to local stores
Presence of the brand
Local stores can target their specific fans
Adidas Social Network Facebook Conclusion 13
15. 3 Facebook – Adidas Originals
Sharing – News/Comments
• Every new post by Adidas from the news feed of Adidas
Will be at the news feed of the fan site
Fan will be informed without looking at the
page of Adidas
• Every new post of the fan at the news feed of Adidas
Will be a) at his profile
b) at the highlights of his friends (mini-feed)
Visitors or friends of fan will recognize Adidas
Adidas Social Network Facebook Conclusion 15
16. 3 Facebook – Adidas Originals
Sharing - Product description:
• Links to the catalogue at website
of Adidas
New function:
• Post products of a new collection at fan
profile
• Share favorite products with friends
• Link at the picture to the website of
Adidas
• Presentation of products
• Opportunity to gain new customer
Adidas Social Network Facebook Conclusion 16
17. 4 Conclusion
Advantages
• Boost of branding presence
• Generate consumer insight
• Listen to the audience
• Real dialogue with customer
Adidas Social Network Facebook Conclusion 17
18. 4 Conclusion
Disadvantages
• Unknown how many people converting into a sale
• Identity has to be managed and monitored
• Leader in creating groups and event pages
• Negative comments complaining
Adidas Social Network Facebook Conclusion 18
19. 4 Conclusion
Personal Reflection
+ Adidas can strengthen their presence in the target group
More difficult to preserve a customer
Local approach
- No proof, that fans of Adidas Original will buy clothes
Facebook is a huge hype, Adidas can not ignore it
Adidas Social Network Facebook Conclusion 19
20. Adidas – Rise to the challenge of Facebook
Thank you for your attention!
For more details you can visit my blog:
http://saskiabr.wordpress.com/
Adidas Social Network Facebook Conclusion 20