1. Presentation on
Mudra
CoMMuniCation
Prepared By :
Satish Vora
Shree H. N. Shukla College of Management Studies 1
(MBA 1st Sem.)

2. Introduction
 Mr. A G Krishnamurthy started his Advertising
career with Shilpi Advertising in 1976.
 Mr. A. G. Krishnamurthy founded Mudra
Communication on 25th March 1980.
 With in 9 years they were the largest Indian
advertising agency.
 They have a team of over 1100 employees
across 26 offices.
 Madhukar Kamath is the CEO & Managing
Director of Mudra group.
2

3. History Points
He moved to Reliance Industry as
Advertising manager for 4 years
later he founded Mudra
Communication.
Mudra Ahmadabad was born with 15
employees and Rs.40,000.
Mudra launched their 1st ad Vimal in
1980.
They even launched Rasna in 1983.
25th March is still celebrated across
all Mudra offices as Mudra Day. 3

4. Company Profile
 Head Quarter : Mumbai
 Industry : Marketing and
Advertising
 Type : Privately Held
 Founded : 1980
 MD & CEO : Madhukar kamath
 Company Size : 501 – 1100
Employees
 Website : www.mudra.com
4

5. Services offered by Agency
1. Total Advertising Services
2. Marketing Services
3. E-Solution
4. Content Business
5. Integrated Media Services
6. Sales Promotion
7. Event Marketing
8. Integrated Branding Services
5

6. The Group offers Integrated Communication
Services through Its Platform
1. Mudra and DDB
(Doyle Dane Bernbach)
6

7. Memorable Advertising
1. Only Vimal 2. Kar Lo Duniya Muthi mein
7

8. Memorable Advertising
3. My Dady Strongest
5. Mc Donald's Mein
4. I Love You Rasna Hai Kuch Baat
8

9. SW Analysis of Mudra Communication
OT
STRENGTH :
Satisfying the need.
Time
Innovative & Creative
Quality
Global exposure with higher rewards
& appreciation.
Efficient team working.
9

10. SW Analysis of Mudra Communication
OT
WEAKNESS :
Pricing strategy.
Lack in promotion
strategies towards
increasing the brand name.
10

11. SW Analysis of Mudra Communication
OT
OPPORTUNITIES :
Entering in global market to
attract global client.
Increased brand image
though Memorable
advertisement. 11

12. SW Analysis of Mudra Communication
OT
THREATS :
Stiff Competition from both
Domestic & International levels.
Changes in test & preferences of
clients.
12

13. Achievements of the Mudra
Communication
 It was a Mudra that first gave India double
spread colors ads.
 It was Mudra that first Sponsored
commercial telecast of a major sporting
event with the India and West indies Series
of 1983.
 It was Mudra that made India's first Telefilm
JANAM.
 It was Mudra that gave India’s its first
academy for advertising.
The Mudra Institute Of Communication
(MICA)
13

14. Awards Received
International Awards won
236.
National Awards won 931.
They have also won
Agency of the year for
several years.
14

15. Any Questions ?
15

16. 16