Hypothetical launch and positioning of a Brand and not a Product....

1. Eco-friendly suv

2. INtroduction
Name: ZEME
Zeme, also referred to as Zemes-mãte, was
a Slavic and Latvian goddess of the
earth, identical to Lithuanian Žemyna. The
name means ‘Spirit of the Earth’.

3. tagline and Logo
NATURALLY , THE BEST….

4. tagline and Logo
• The Tagline is directed • The Eagle is chosen as
towards Darwin’s Law it symbolizes
of Natural Selection Power, Adventure and
• Survival of the Fittest Grandeur
• The tagline also • Also, the Eagle is
conveys the idea of considered to be at the
choosing the best that top of the food
there can be chain, symbolizing
Supremacy

5. maslow's
hierarchy
Positioned on:
Self-Actualization

6. Positioning by w’s
WHO
• Upper Middle class and above
WHAT FOR
• Eco-Friendly SUV
• A total SUV experience in a nature friendly way

7. Brand identity
• The Brand Identity type is RUGGED
• This is supported by the Logo, as an Eagle personifies
Toughness and Adventure
• The tagline also talks about how Nature chooses the
fittest and toughest to survive
• Ruggedness also helps in portraying the SUV as a SUV
and not some weaker product in its category

8. Brand ambassador
• Rahul Bose is an Indian
Actor, Social Activist and
amateur Rugby Union player
•He personifies
Sincerity, Adventure and
Youthcentric

9. Brand essence
Our brand
essence is
that of an
highly eco-
friendly brand BRAND
that strives to ESSENCE
push the
boundaries of
existing
experiences

10. Brand extension (line)
HYBRID VERSIONS IN PETROL,DIESEL AND ALSO ENCOMPASSING
TECHNOLOGIES LIKE SOLAR PANELS ON WINDOWS

11. Brand extension (range)
SYMBOLISES RUGGEDNESS AND ADVENTURE

12. Brand extension (category)
WATCHES THAT ARE BEST IN CLASS IN TERMS OF MAKE AND
RUGGEDNESS